Posted by: Stephen Baker on November 17, 2009
Bloomberg annouced today that we’ll have a new editor-in-chief at BusinessWeek. His name is Josh Tyrangiel. He’s 37 years old and has little background in business. Those are both pluses, as far as I’m concerned. As a young editor, he’s not likely to be steeped in the very legacies that weigh our industry down. And business coverage, to be interesting and vibrant, should be tied to broader trends in society. Stand-alone business pieces tend not only to be boring, but also blinkered.
Here’s a vision I wrote last week for BusinessWeek. From my point of view, the key question for Josh and his bosses (Norman Pearlstine and Matthew Winkler) is whether they’re interested in gaining a readership “outside of” business. Based on what I’ve been hearing, I doubt it.
I would like the magazine to become not only required reading, but also a source of pleasure, for the most curious and intelligent people on earth, inside and outside of business.
That's good. Just chuck the file on Capital Group's California State Retirement Plan contracting fraud, with the disappearing documents and dummy front companies, and emphasize their charitable contributions in Los Angeles and so forth. What's a little pension fraud between friends anyway ? right ?
Good Luck in your new position. Coming from experience, I know what it is like to take on a big position with a bunch of powerful eyes watching your moves. Unfortunately, there are some that hope those moves are bad - but for me, the thought of people getting pleasure out of me screwing up just puts that much more fire in my desire to win. We will continue to look forward to reading Business Week.
Mike & The Consumer Bullseye Team
www.consumerbullseye.com
Please, tone down the brown nosing.
I wish Mr. Tyrangiel luck in his new position, and offer the following suggestion: Remember that the publication is named "BusinessWeek". It is NOT named "EconomicsWeek" or "GovernmentWeek". To be an "indespensible business weekly", the magazine should cover topics of BUSINESS. Economics and government are, of course, related, but articles about how real businesses are actually working and operating are far more meaningful. Mr. Adler seems to have forgotten this point.
I would also suggest reducing the number of "List" issues. It is tiresome to be constantly bombarded with the 25 or 50 or 100 Best such-and-such.
Good luck Editor Tyrangiel,
I am a retired College Prof and Supv of Business Education for NYS Ed Dept. I have published in a number of Business Publications and would like to send an article or two to "Business Week" for
consideration.
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