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Why Facebook will never be Twitter

Posted by: Douglas MacMillan on September 11

On Thursday, the world’s most popular social networking site rolled out some new features, the kind that inevitably lead bloggers to indulge in a new kind of parlor game: comparing Facebook to Twitter.

As Twitter users have been doing for years, Facebookers will soon be able to “tag” other users within their status updates by inserting an @ symbol before a friend’s name. Facebook has also started testing a “lite” version of its site that removes some of the clutter and makes it all look a little simpler — a little more like Twitter.

Don’t get me wrong, I think these features will enhance Facebook and allow more people to use it in more ways. And its slow metamorphosis into a Twitter hybrid, which began in earnest when the site reoriented its design around the news feed in March, is both a validation of the success of the smaller microblogging service and a sign that competition in the social networking space can breed useful innovation.

But these sites are not on a collision course, as BusinessWeek columnist Sarah Lacy suggested in March and as popular belief would have it. Facebook can never complete its District 9-like metamorphosis, and Twitter will always have a value all its own.

district9.JPG

The reason is simple: privacy.

As much as Facebook would like to become part of the public real-time Web -- a juicy prospect for marketers -- the vast majority of its 250 million users have no interest in sharing their thoughts with the world. From my reporting and my own experience using the site, people are growing more concerned about who can see their photos and status updates as the overall population grows, and as aunts, uncles, bosses, exes and the like edge into view.

Facebook is the private party. Twitter is the public square. This line has been drawn and there's no reasonable change either site can make to step across it.

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Reader Comments

Jay Kelly

September 11, 2009 01:03 PM

How about this:

Facebook allows users to designate a status message as 'public.'

Public status updates have a unique RSS feed.

Friends commenting on a public status update receive a popup notice giving them the choice to make it public or private.

Comments made by not-yet-friends would obviously be public.

This gives Facebook users the ability to make updates public if they choose, and it allows for threaded comments, which Twitter still can't do.

Tom

September 11, 2009 01:32 PM

This is absolutely right.Twitter is for letting friends and followers know stuff about you..what you are thinking off and oll that. Facebook is for keeping in touch. Both are overstepping their boundaries.

@hhotelconsult

September 11, 2009 02:45 PM

Privacy is the reason FB won't be like twitter, and it is also the reason it could submarine. Frankly, twitter has a better chance of building up their network, than FB building "down" so to speak.... you can't trumpet and engage privacy concerns then try and take them away. Closed network means dead network..... I am not saying it won't be around, but myspace, tribe.net, and asmallworld.net know what it is like to lose critical mass.

@hhotelconsult

September 11, 2009 02:47 PM

http://www.hrabaconsulting.com/blog/2009/04/09/facebook-all-atwitter/

that might be interesting... a more long winded, rambly, and less perfunctory version of your article. =) haha... I am a bit verbose at times.

rex

September 11, 2009 05:19 PM

Closed networks have a habit of becoming more closed, stiffling creativity. Twitter accelerates open networking encouraging APP development to further augment platform usability.
Your article is on target!

Rian

September 11, 2009 07:19 PM

Good post -- I agree with you on this. In a similar vein, I recently wrote about why it's bad business for Facebook to go so hard after Twitter:

http://www.elezea.com/2009/08/why-facebook-should-forget-about-twitter/

Len Kendall

September 12, 2009 07:34 PM

I've got 5 reasons for you:

http://constructivegrumpiness.squarespace.com/home/2009/9/10/5-reasons-facebook-lite-wont-hurt-twitter.html

Cjay

September 13, 2009 09:18 PM

Hello? what do you think facebook picked up friendfeed for? twitter has turned into a wash of spam, not to forget to mention twitter buckles under any real load as we have seen. Forget twitter and get some quality in your life. Join Friendfeed.com

friendfeed.com/Cjay

Erv Server

September 14, 2009 02:30 AM

at least Facebook isn't down all the time, I get server overload messages way too much on Twitter

mjw149

September 14, 2009 11:26 AM

I think it's dead-on but missing another key point: culture and behavior.

Twitter already has a network built (in the social sense). Facebook has a ton of users, maybe even the same celebrities, but the culture is already built around twitter. And that momentum isn't likely to slow anytime soon.

Facebook should fix their app problem. It's out of hand, and their responses have been too complex.

Facebook is just too much, I'm a total programmer nerd online 24/7 and it took me a couple weeks to figure everything out, and that's just stupid. My mom is on facebook, and that's who it should be geared toward.

It doesn't matter which privacy features they add in, it's far easier to go to twitter for public and facebook for private. Think about one of the nice things about facebook: going to facebook.com drops you off at your personal page instead of a public homepage. It would have been just as easy for everyone to bookmark my.facebook.com but psychologically they made it a private, self-centric experience.

That's why none of us just stayed with blogger to begin with!

kikistapes

September 14, 2009 09:52 PM

Why over techno jargon this to death unless you're just showing off? Plain and simple, FB is for connecting with people and Twitter is for going public. Much of the FB population have no interest in Twitter because they're not trying to promote something, they're trying to have online relationships with people and reconnect.

Peter Yared

September 18, 2009 02:06 AM

A small percentage of Twitter users actually have something to say, and those users already have / will soon make a synced Facebook Fan Page, which is public and integrates with their Fans' newsfeeds.

So which of these is more likely to happen:

- The 300 million Facebook users who want to hear from these few relevant people/businesses become Fans and automatically have their posts appear in their Facebook feeds with cool features like integrated videos and photos. [eg, check out who's on the Daily Show tonight! Click play right here]

- Twitter will get 250 million+ new users who actually use it.

Paul

September 19, 2009 12:28 AM

I haven't gotten any useful information from anyone on Twitter. It's a waste of time.

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