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Problems journalists have when blogging

Posted by: Stephen Baker on July 08, 2009

Journalists, Scott Rosenberg writes, often have trouble understanding that the motivation of most bloggers is not money or global stardom, but simply self expression.

He writes:


It is very hard for journalists to understand this because the opportunity to express themselves in public has always been a part of their professional birthright. So they won’t notice that motivation even when it’s staring them in the face.

Here’s where I disagree. In my experience, self-expression has not been a professional birthright. Ask most journalists, and they’ll complain that editors remove their voice, their jokes, their opinions. At most places, in fact, this is what editors are paid to do. Throughout my career, the vast majority of BusinessWeek readers have read my articles about Mexico, steel, Nokia, etc. to learn about those things, not about me.

Most journalists, being frustrated writers, pine for that point in their career when they can express themselves. It’s true, blogging provides a much looser platform (with no editors). But even on a blog, a mainstream journalist still represents the publication. Our voices can wander only so far. That’s true even if we blog independently, as many of us do. To express ourselves the way Scott describes, we have to quit (or otherwise lose our jobs). Speaking personally, there’s no rush.

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Reader Comments

Gabriella

July 9, 2009 10:03 AM

I am not sure why but I find your post amusing… Maybe it’s the comment on Journalists’ thinking it’s their birthright? I am not a journalist and I can tell you it seems like a big "no no" after all I don't want to know a writers opinion unless I am reading an opinion column.

Granted news "should" in fact be objective without bias. I hear you have to give your sources to the editor including getting the resources checked umpteen times.

So to think that Journalists are having a hard time understanding "Blogging" or how liberating it is to write whatever you want whenever you want should be a walk in the park.

I personally manage and write for over 15 blogs, I love writing. Self-expression sure, liberating, ranting, absolutely... I don't know why Global stardom or money shouldn't be part of this equation?

Magdalena Georgieva

July 9, 2009 10:40 AM

I felt an anger rush as I read Rosenberg's quote. Although I am not sure what his statement will sound like in the context of his writing, I cannot disagree more with it.

Self-expression is an essential part of journalism. Especially, if we talk about feature stories and Op-Eds. That is why, I believe, blogging comes naturally to journalists.

Tish Grier

July 12, 2009 11:14 AM

I have to disagree with Magdalena--blogging does NOT come naturally to most journalsts BECAUSE many are used to writing in a particular way. All that "who what when where why" is not part of blogging. (although, as I've said on my blog, journalists are great at Twitter--and are most personal there w/o compromising professionalism.)

To paraphrase you a bit, Steve, self-expression isn't part of the professional milieu of journalism, yet, as a blogger, I know that it is integral to what I do. But self-experssion, as so many of us know, isn't a money-maker. That is, unless you happen to be one of those self-absorbed memoir writes whose books sound so often like records stuck in the same groove. And are, ultimately, far more boring than even the most self-absorbed blogger. But that's what the publishing industry wants...

Over my close to 5 years of blogging, my most popular blogging has *always* been blogging that was self-expression--usually about personal matters. When I began to write more "professional" on The Constant Observer, I found myself getting increasingly bored with blogging. I didn't have the connection with readers, and possibly, in part, because I wasn't a "professional" in the sense of, say a journalist, so my opinions appealed only to a limited audience. IMO, I'm just someone who has, occasionally, keen insights, lots of good opinions, and stands by what she says when she slings a good barb (and is transparent about it.) While The Constant Observer has, in some respects, helped me professionally, it hasn't had the same level of emotional reward--for me as a writer and for the readers--as my personal blog did. Yet now, for me to write an intimately personal blog again might damage me professionally (adulthood is not a neat and tidy thing, where we're living out moral absolutes.)

Hence, IMO, true blogger are different from journalists, and because journalists are writers in a public sense, even what a journalists self-publishes can be colored by his/her professional life. This is not to say that journalists can't have the level of self-experssion as many bloggers, but there are different consequences to their professional lives. Yet, if a journalist truly desires self-expression as some of the best bloggers, then there's always the "anonymous" blog. In the world of self-expression, anonymous blogging isn't an awful thing. Bloggers know that, when it comes to self-expression, it is the writing that is naked and transparent, which means the identity doesn't have to be.

Robert Mullins

July 13, 2009 03:01 PM

I have been a journalist for close to 30 years in public radio, newspapers and Web sites. I interviewed for a blogger position at a major Web site and was told by the managing editor that she tended not to hire veteran reporters because they are too tied to "writing a news story." I found that incredibly condescending. I think that journalists who don't share their opinions in their writing still serve a valuable purpose. I agree with Stephen Baker's comment that readers want to hear about the subjects I write about, not about me. Nonetheless, I have gradually modified my writing style to include more of my "voice" in blog posts I write (for sites other than the one whose ME talked down to me)today. But I still check my facts, seek out both sides of the story and make sure I spell people's names correctly.

Kaymee

July 14, 2009 09:12 PM

The attraction of blogging for me is none of the above.

I write a blog (under a pseudonym) that is intensely personal because I want to connect with others with an exchange so intesely intimate and honest that it would raise eyebrows professionally.

I twitter when I want to "seed" information to others in the most timely manner possible.

I use social networking media to have fun with long-distance family & friends.

I write on CNN to make my voice heard on topics of importance to me.

I use all of the above and membership in topic specific group forums to attempt an honest assessment of public topics.

I can BE very honest and upfront while contributing in most of these forums simply BECAUSE I do not have a responsibility to any institution that can hobble my opinions or silence my voice. As members of the business world (read: currently employed), our thoughts and voices are owned by the company we work for, which does not lend itself well to an open, honest and opinion-laden outlook on life.

Thank you for your interest. This blog is no longer active.

 

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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