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Is "compelling content" worth it?

Posted by: Stephen Baker on July 06

Found this anonymous downbeat diatribe in a Folio article by Pontiflex’s Zephrin Lasker.

Compelling content is the least performing asset in a profitable web strategy. Not only is its impact marginal, the demographics of its audience is that of non-performers. Web visitors who visit your site often because they enjoy the content monetize at very low rates. Social communities that evolve around a theme are not business’s. They are hobbies or labor of loves. Paid subscriptions are only viable until your audience matures enough to source their individual interests for free in any number of places. Check the renewal rates on paid subscriptions. Nonexistent.

If compelling content doesn’t pay, what does?

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Reader Comments

BenjaminMarc

August 1, 2009 08:52 PM

I believe that compelling content on your website and social media site is crucial – especially if you are small business. The general idea is to hook your target audience as soon as they enter your site. -benjaminmarc.com

excITingIP.com

August 3, 2009 08:17 PM

I too think compelling content is crucial. Repeat visits are very important for blogs or websites and only compelling content can get them that. Otherwise, you need to have huge marketing budgets.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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