Posted by: Stephen Baker on July 13
It didn’t take much time for the news to spread around the office, as I’m sure you can imagine. I should say at the top that I have no information about the possible sale of BusinessWeek from inside the company. I’m as blind as the general public—though after 22+ years at the magazine a bit more invested in the story.
Jeff Jarvis asked on Twitter: “What would you do with #businessweek if you bought it? I’m a fan. But the business of BusinessWeek has to turn upside-down.”
Some responses:
matthaze @jeffjarvis I’d give everyone an opportunity to write for the product. Restricting writers restricts ideas and thoughts.
joshwex @jeffjarvis change the name from BusinessWeek to BusinessSecond.
TerryHeaton @jeffjarvis asks what would we do if we ran #businessweek. Start by changing the name to Business Day. Oh, wait. There’s that brand thing.
mikeorren @TerryHeaton @jeffjarvis Business Day? Why so infrequent? Planning for long thoughtpieces?
Thatcher @jeffjarvis Making it a bit more, you know, pro-capitalism wouldn’t hurt.
dinogane @jeffjarvis turn the @bizweek publication into the loss leader for high end business consulting.
tknuewer @jeffjarvis More news & commentary online, longer stories and a way more spectacular design in print. And much more enthusiasm for topics
scottrcrawford @jeffjarvis has anybody at bw called Sam Zell? ;-)
I have to work on a couple magazine stories. Life goes on. But I’ll be back with thoughts about the future of BusinessWeek. If you have thoughts or suggestions, please share. Thanks.
I'm not surprised. All investor class types are looking to monetize their media assets. Print media is caught in the New Media tar pit. The plaintive wailing can be heard far and wide. As each succumbs, sinking into the muck, another news room silenced, those remaining in the herd can be seen lumbering towards their floundering friends, the slow inexorable march of the fallen Titan.
It's sad. It's also quite predictable. All systems that aren't sustainable will eventually fail. The un-ending stream of advertisers have gone elsewhere as have the readers. Where as tree-killing sustained the print business now fossil fuel fires the blazing PC and mobile communication device, each able to access dozens of outlets in the time it would take to read a magazine masthead.
I was a Business Week subscriber years and years ago when it was fashionable. This was before the hundreds of new business and technology rags were conceived. I don't think I'm missing anything frankly. There's very little innovation in business these days. The big companies consume smaller ones. Fewer choices are available. Innovation is stifled by the excessive costs to out-market the behemoths. Thus the move away from the old ways, hastening the decline of the old media guard will only help bring about positive change that benefits the many rather than the select few.
In print media's decline I like to think of it as providing the foundation for future generations. Like all the vegetable matter that formed the basic for our carbon-based energy dependency, today's print media will grease the skids for everyone abandoning the media all together and actually having face-to-face conversations with one another. How refreshing.
I would maintain some room for longer in-depth stories. With almost every publication focusing on breaking news, we currently lack more thoughtful pieces. I think BW is in a position where it can cover breaking news in addition to providing readers with in-depth articles.
I'm really sorry to hear this. Business Week's investigative reporting is outstanding. If you've missed that, you haven't been paying attention.
As someone who is online continuously throughout the day (with news feeds streaming in from every direction), I still find the print version of BusinessWeek to be an enjoyable, thoughtful and enlightening island of perspective on which to take refuge each week.
At the same time, from the vantage of someone who still makes a living as professional business journalist, it’s hard to ignore the painful truth that we're sliding rapidly into an age of commoditized news and information—and one where readers and advertisers seem indifferent to the quality behind the content. For those who believe that democracy depends on a diligent and enterprising press, it is indeed worrisome to see the decimation of news organizations--and professional journalism as a craft giving way to the noise, nonsense, and novice reporting that passes as content online these days.
With that said, it’s up to those who work in this trade to figure out how to reinvent what we do. One hopes the BusinessWeek team will be among those that succeeds in this new era (and hopefully, with a magazine that I might continue to enjoy receiving each week.)
I agree with Wyatt. It is a great weekly summary combined with original reporting by real reporters who know how to tell complicated stories in an accessible, trustworthy way. I understand the economic tide running against it, but it would be shame to lose the print edition.
if anyone looked at the qualifications and character of the president of business week..keith fox...they would know instantly why it failed
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