Posted by: Stephen Baker on June 26
Digital Beat reports that Sense Networks, the geo-ad start-up I wrote about last spring, just landed a $6 million venture round from Intel. (My confirmation: a Sense exec emailed me the news.)
Sense, which tracks tribes of mobile phone users, was looking for this financing last fall, just as the bottom was falling out of financial markets. Funders who at first seemed excited started running the other way. There was a bit of solace in late October when a major Sense investor, Kenan Altunis, won a lottery entitling him to $1 million a year for the rest of his life (not that he intended to channel it all to Sense, but it still made a good story).
In any case, does the new Sense deal, in which Intel reportedly outmuscled Sequoia, show that: a) Venture is back, b) mobile data is getting hot, c) a major BusinessWeek feature is worth (at least) $6 million, or d) other?
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.