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Video for a story that won't die

Posted by: Stephen Baker on May 21

You might remember that last year we updated the old Blogs cover. It continues to get heavy traffic, thanks in part to strong Google juice. Also, a few professors are getting students to read it and leave comments.

So I just got an email this morning from John Byrne, the chief online editor. He wants me to come up with a new video to embed in the old article. We’ll have about two and a half to three minutes. Any ideas on what to say about business and social media? I’m looking for new approaches. And the camera does not have to be on me. Thanks.

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Reader Comments

Scott Bauman

May 21, 2009 02:11 PM

Steve,

Crowdsource it. Do it like video Twitter. Have people send in 15 second soundbites that are spliced together. Put it to music (perhaps you'll spawn the anthem for the social media age!) and see what montage comes together (one way is to take the words, put them into database and see what tag cloud emerges).

Scott

niti bhan

May 21, 2009 02:29 PM

Frankly it might make sense to go back to 1999 and the essence of the cluetrain manifesto, that conversations have indeed become markets and can and do influence, if not change, corporate behaviour.

Todd Havens

May 21, 2009 05:05 PM

Point: The masses are talking about your brand!

Counterpoint: The masses are talking about your brand!

Max Kalehoff

May 21, 2009 10:00 PM

Sure, social media are powerful and are having a big impact on business. No doubt. But in your video, you might want to warn people of the "Social Media Charlatans"
http://bit.ly/1YcxE

Regards,
Max Kalehoff
www.attentionmax.com

jason brown

May 21, 2009 10:55 PM

. . .

Like to back up what Niti says about web2 social networking influencing corporate behaviour.

Transparency and Accountability are the T&A of the governance world.

I'm seeing sort of visuals about how the "walls" of commerce are falling away, just as they did when offices went open plan.

Those walls are not just corporate, public or private, but societal as well, walls of personal transparency being pushed down by a generation of kids who are as comfortable putting details of their private lives online as their older siblings were setting the family VCR.

Such a video might include current incarnations of search, for example sites that use media and blogosphere keywords to predict disease hot spots.

More transparency, more accuracy, more efficiency.

Can't be a bad thing in a world of fast dwindling resources.

. . .

Jonathan Ezor

May 22, 2009 02:27 PM

Why not highlight some of the social media causes why the article became so popular? That way, it's not only the content that is of value to readers/viewers, but the promotional successes for the content. Consider it meta-journalism. {Jonathan, aka @profjonathan on Twitter}

Adam Kmiec

May 22, 2009 02:39 PM

Would love to do the entire video without mentioning "social media." If all media eventually will become social in some way shape or form, then acknowledging something as "social media" seems to be missing the point of this change in marketing philosophy.

Jeff Caswell did a nice job of trying to crowd source regarding this topic in book format: http://theproject100.wordpress.com/ I participated in his initiative and got a lot out of it.

Good luck!

Peg Achterman

May 22, 2009 02:41 PM

had my students do a "day w/o tech" for an assignment - most said they had a hard time staying away from Facebook. These are 19-21 yr.olds. I'd say - go talk to some college students about THEIR thoughts on the next-big-thing.

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May 27, 2009 04:17 AM

Thanks for your updating,it can always help me.

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Elizabeth M. Zeilbeck

May 27, 2009 07:49 AM

Twitter &LinkedIn to my short experience make you only to share solutions for free.
As I am not a professor or writer&editor in a regular salaried position, I will opt out of it asap.

I also find it very energy draining. I love to communicate, but I prefer to talk with real people now.
I normally hold friendships for >10 years, but I noticied often we were talking too virtually and actually what I was thinking I had expressed was not correctly perceived.

Eg. CISCOS's Collaboration Technologies has to be used by everybody.

nathan tapija

May 28, 2009 11:22 AM

I normally hold friendships for longer than that, but until recently I've found that the friendships that I've had have been destroyed by the ever changing and personality destroying FACEBOOK. CRAIGSLIST might as well become non-exixstant. You have a bunch of freaks communicating in ways that are obscene and frankly mean. And what's even worse is the fact that they are probably answering and replying to their own ads and e-mails. You never know who your talking to over the internet.Also the one on the other side shouldn't be a shy chicken either.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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