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The Next Net: our lives described by our wanderings

Posted by: Stephen Baker on February 27

I spent much of the last month working on this story, The Next Net. It’s about the mobile Internet, something I spent lots of time writing about 10 years ago in Europe. (And some would accuse me of hyping it, and even creating an urban legend about Starbucks.) But this take on it is closer to the Numerati focus: It looks at the data we produce as we move around, and how our mobile wanderings will become a vast laboratory of human behavior, for marketers and scientists.

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Reader Comments

Andrew Ellenberg

March 1, 2009 02:31 PM

As an executive producer for Entercom, one of the nation's leading radio groups, we're running 180 miles an hour to push our local content to mobile devices. My company is already extending its flagship news brands by feeding live, local updates to our listener's smartphones and we're seeing immediate traction. When you wrote The Next Net ten years ago, who would have thought that such a small screen could play this big a role in the consumer's media day?

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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