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Twitter Bests Digg, Better Interaction, Inclusion?

Posted by: Heather Green on January 20

On a day when the U.S. is celebrating its inclusive spirit, it’s interesting that Hitwise should post data showing that Twitter is outpacing Digg in marketshare for the first time.

So what’s the reason? You could argue that Digg and Twitter are similar in that to a certain extent they’re both about crowdsourcing news and updates, using the power of the many to aggregate together what’s important.

But it strikes me that one big distinction between Twitter and Digg is that Twitter is more inclusive. It’s a little big more like how we interact as humans. You just say whatever you want to say on Twitter. And rather than waiting and watching to see if others vote on what your put up there to see if you’re some kind of influencer, it’s more the everyday actions of other people who might be twittering on the same thing as you that adds momentum to the news or updates.

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Reader Comments

Jon Garfunkel

January 20, 2009 11:02 PM

How exactly does Twitter use "the power of the many to aggregate together what's important"?

It doesn't count on aggregation, it counts on echoes -- different mechanism.

Jon Garfunkel

January 20, 2009 11:09 PM

And-- get this-- Facebook allows you to use more than 140 characters!

Bob Gilbreath

January 21, 2009 06:43 AM

The big difference in my opinion is that you get to choose who you listen to with Twitter, while Digg is comprised of a mass of voices, most of whom you don't know and don't care about.

I stopped following Digg because most of the top stories are selected by a narrow niche of tech guys. Even in special areas like "Business," dorm-room humor dominates.

With Twitter, I carefully create a network that is personally relevant and meaningful to me.

Heather Green

January 21, 2009 10:31 AM

Depends on how you define aggregation. To me, lots of echos ends up acting as a pointer to what's on people's minds, therefore, a type of aggregation.

Jon Garfunkel

January 21, 2009 01:37 PM

Heather: Aggregation needs metrics, which Digg has.

But otherwise Bob hits the nail on the head. People use Twitter or Facebook because their friends are using it (which is what makes it seem "inclusive"). Digg has the same problem as the ol' MSM -- some group you are not social with sets the agenda. A good media outlet/personality has traditionally needed to project a personality *as if* they were your social circle.

Thomas Whitney

January 28, 2009 11:52 AM

Apples and Oranges here. Digg and Twitter are both interesting and functional for different reasons. Digg for aggregation and Twitter for creating specific social feeds.

There is one defining factor though and that is that Twitter has has digital security issues in the past couple of months. Digg isn't that personal a device and fear of being hijacked isn't an issue.

I hear http://www.justaskgemalto.com is going to be starting a blog soon on defining digital security. This would make a great comparison article for them.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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