TiVo - Netflix Tie in: Smart Move to Sell Boxes

Posted by: Heather Green on October 30

The announcement from TiVo that it will stream movies from Netflix is a smart move. It’s a good offensive move for Netflix and for Tivo, as companies continue to push to figure out how to deliver movies downloads and streams digitally to the TV, rather than the PC.

As Scott Devitt of Stifel Nicolaus points out, the offering is only available for TiVo Series 3, TiVo HD, and TiVo HD XL subscribers. But most of TiVo’s customers (me included) have the Series 2 box or below. So most folks will have to trade up to get the new service.

I think that even in a down economy people might decide its work splurging a little to save money down the line. I mean, why not set up a home movie entertainment center on the cheap and forget going out to the movies (ok, except for the BIG movies). Afterall, the Netflix acces is free for Netflix subscribers who pay at least the $8.99 monthly plan.

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