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Microsoft Cashback Working, Says Hitwise

Posted by: Heather Green on October 03

It does pay to buy clicks, it seems!

Hitwise says it’s seeing an increasing trend in the share of visits to Microsoft Live Search coming from its Cashback program. With Cashback, people get money back for clicking on and buying products offered under the Cashback name.

MSN Cashback represented 3.75% of the traffic to Live.com 11 weeks ago.

It was at 6.29% last week.

Other tidbits:

About 55% of the traffic are women.

Nearly half of the visitors were between the ages of 25 to 44

22% were 25 to 34
27% were 35 to 44.

And the majority of the visitors have a household income of under $100k.

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Reader Comments

Gilbert M Epp

October 7, 2008 02:50 PM

The above email also opens up our website to 350,000 home-based products.
You can choose from:
Beauty Aids
Apparel Accessories
Computer Accessories
Electronics
Motorcycle accessories and apparel
Health products
Home/garden accessories
Luggage
and the list goes on and on.
We accept PayPal and credit cards

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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