Posted by: Stephen Baker on October 07
I listened this morning to the the latest facts and figures on Internet advertising. One figure stuck out. The growth in e-commerce fell from 13% a year ago to 9% through the second quarter of this year.
The explanation given: We’re paying more to fill our tanks and buy our food, which leave less money for the types of discretionary purchases we make online. Silly me. I thought that with gas prices rising, more of us would stay at home and order things online. Trouble is, you can’t fill up your tank online.
Which leads me to my next question: Is there any possible upside to releasing a new book in the midst of this economic typhoon? If so, I’d be happy to learn about it.
The fact is that no one can predict how that book success thing will work. I repeat advice given by Tom Peters about a little over ten years ago. Asked how to have a book succeed like In Search of Excellence, Peters replied: "Write the best book you can. Promote it till you puke. Get lucky."
Here's to your good luck.
It depends on the type of book released. In these times, we might need advice on how to manage money or do we keep money invested. These types of books might sell.
The upside to releasing a book in this economy is to make it available by both traditional bookstore and also as a Creative Commons download.
The notion of holding a tactile book in your hands will never be replaced by technology, but some people relish the idea of downloading content. If they like it, they'll create buzz for you for more people to either download it or buy it outright; and even more people may download it and donate funds to you.
Granted, your new book may not be able to fall under this philosophy, so maybe people will appreciate the concept of reading about numbers in a number-crunching economy.
I was suckered in to a worthless ramble I can't make sense of. Trouble is you can't fill up your tank online? As if filling tanks itself is the agenda?
I am saving lots of money on gas by using products advertised on highboost.mpgproduct.com must see to believe!!!!
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.