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We're doing Yammer: A workplace Twitter

Posted by: Stephen Baker on September 11

When we saw that Yammer, a messaging service for the enterprise, won the TechCrunch 50 award, we had to try it out here at BusinessWeek. Heather and I both signed up, and in no time were exchanging the most ridiculous messages at lightning speed.

For the uninitiated, Yammer is Twitter for businesses. It’s smooth and speedy. (Of course, maybe Twitter wouldn’t stall and crash as often if millions of Tweets weren’t jamming its servers…) It puts people with the same enterprise email in the same network—and presumably closes the doors.

Unlike Twitter, it doesn’t limit messages to 140 characters—or, for that matter, at all. This might seem liberating, but it’s actually a problem. The fact is that someone in a conversation has to separate signal from noise. Twitter forces the sender to edit the message down to its core. That makes it easier on readers. With Yammer, there are no such constraints. So I fear people will write at great length—creating more work for readers.

Here’s the other problem. We work in a big company with an org chart. Most of us scribes don’t want the editors who evaluate our work (and pay us) to read our back-and-forths. But, at the same time, we don’t want to put a big Keep Out sign on our Yammer box. (They might take that badly.) So while I imagine that this tool works perfectly for a start-up team, it could be problematic for more established companies.

Whoops. As I type this, I see that Peter Elstrom, an assistant managing editor, is now following me on Yammer. Will that change my behavior? Anyone’s guess.

For now, I think I’ll stick with Twitter, where I’m fully invested with a gang of people I follow and a crowd that follows me.

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Reader Comments

Dave Naffis

September 11, 2008 05:34 PM

If you're interested in Yammer you should check out http://present.ly. It's a micro-blogging tool for business like Yammer, but with added features like media sharing and groups.

Citizento

September 12, 2008 03:23 AM

These kind of tool are powerful but need an extensive range of privacy settings if they want to fit in a complex organization.

Oliver Thylmann

September 12, 2008 07:25 AM

And just as a coincidence, "Jammern" (close enough) in Germany kind of means to lament or to complain ;)

Leigh

September 12, 2008 08:52 AM

re: behavior change if someone at work is following you...

I remember a moment of "oh crap" at my last job when the head marketing dude started to follow my Twitter feed. Did it change my behvaiour? Probably not but it did make me more conscious about what I posted particularly during the work day.

Patrick DiDomenico

September 12, 2008 10:13 AM

There's also a platform called SocialCast that provides "Twitter for the enterprise" It appears that the main difference between Yammer and SocialCast, is that SocialCast is installed behind the firewall. I wrote about it here: http://bit.ly/3Lb6zl (I have no affiliation with SocialCast, by the way).
Patrick

Brian

September 15, 2008 12:17 PM

I agree with some of the posters that Twitters seemingly random 140 character limit does help with message clarity. Good question about changing behavior. With businesses getting more social... it is an interesting question to raise.

This is just another example. Of how businesses are wading into the web 2.0 waters. There is much to be gained by exploring, you just need to make sure it will help your business.

Brian
http://www.konnects.com

@Michael_Irie

September 16, 2008 06:24 PM

Completely agree about sticking with Twitter. The only person in my office who I care to micro-communicate (?) with is already on Twitter. The last thing I would want is another tool to be micro-managed with incessant yamming from my bosses.

Mike

September 16, 2008 08:11 PM

We just started using it. I definitely see the use in having a stream for twitter related content and another bizcom. "gonna be in late today, got to hit the dentist" is junk in the inbox, and irrelevant for twitter, but a snap and relevant in yammer.

I don't see the character length as a problem. it spills over into a new txt easily and everyone knows that 160 is the limit for txt.

Not sure how it's going to work out, we'll see... But I can say that the atmospheric awareness I've gotten from twitter of my circles of friends is valuable, and having that for our company will make us stronger. We're a 60 person webdev and marketing co with 2 offices and several satellite people, so communication can be challenging.

Mike Henderson
blog.twelvehorses.com

Mark McGuire

September 24, 2008 02:29 PM

I love Yammer. We've been using it in our start-up Alice.com for about a week. In a small org like ours, it gives us a bullpen feel of sharing the same workspace without having to sit next to each other. You can read more on my blog if interested: flywheelblog.com

Daniel Cazzulino

September 26, 2008 01:58 AM

WRT message length, you missed one BIG point: it's absolutely impossible to press the [Enter] key without submitting the message on the website. This would make quite hard for anyone trying to write a lot in a single paragraph :)

Dunno about the other clients they offer, though...

Vitaliy Demur

August 16, 2009 06:14 AM

Hmm...i like Yammer because is a great product that has ability to improve communications and create transparency by virtually making company’s structure flat. I work for LADevelopers Inc. (http://www.ladevelopers.com) a California based software development firm. We specialize in custom Yammer solutions for enterprise and know this product inside out. Please contact us if you need any help with it.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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