Why does Hillary Clinton follow 0 people on Twitter?

Posted by: Stephen Baker on April 16

When I first saw that Barack Obama “followed” more than 23,000 people’s Twitters and Hillary Clinton followed 0, I thought it was simply bad PR on Hillary’s part. Like Obama, she probably should pretend she’s listening to all those people, even though neither has the time for it.

But could the Twitters of thousands of followers could be valuable data? Perhaps analytics companies like Umbria or BuzzMetrics could rake through those tweets and give the candidates charts about shifting attitudes and responses to speeches. Costly? Not much more than a few TV ads in Philadelphia. Is it worth it for candidates to mine Twitter?

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Reader Comments

Silverbrow

April 16, 2008 08:32 AM

Probably. I would have thought those companies would seek to mine any data they can get their hands on.

But, the candidates don't need to follow people for that data to be mined. All the analysts need are for people to be following the candidates.

Interestingly though Obama has almost 10x the people following him than Clinton does. So there's a hell of a lot more data to be analysed.

I wonder why so few people follow Clinton in comparison to Obama - and how many follow both?

Mike Keliher

April 16, 2008 09:48 AM

I'm sure some interesting data could come of it, but I doubt a would need any connection -- a follower/followee relationship -- with a Twitterer to do that mining. Nearly all Twitter messages are public anyway, so I would think it could be a part of any other Web analytics a campaign might be doing.

Plus, I doubt anyone expects to be followed by Hillary (or Barack or any other presidential candidate) in return. And even if that happened, no one would expect it to mean anything.

However, if a candidate had the courage (sad that it would take courage) and a few minutes a day to interact just a little -- for real -- that would be very cool.

Tom O'B

April 16, 2008 01:32 PM

Don't relationships require reciprocity?

jeffrey francis

April 17, 2008 03:21 AM

Hillary Clinton is "beaver" Cleaver's mother with a meat cleaver.A ghastly non-woman.

Frank Neesom

April 17, 2008 06:20 AM

Maybe it's because Hillary has better things to do.

Maybe it's because Twitter is a virtual closed loop of social networking systems.

Fourthsign

April 17, 2008 10:21 AM

KUDOS to Charles Gibson and George Stephanopoulos!!! I hope all the other mainstream media morons were watching... These two guys exercised the TRUE principles of journalism...
1. Journalism's first obligation is to the truth
2. Its first loyalty is to citizens
3. Its essence is a discipline of verification
4. Maintain an independence from those they cover (Most need to REVISIT)
5. It must serve as an independent monitor of power
6. It must provide a forum for public criticism and compromise
7. It must strive to make the significant interesting and relevant
8. It must keep the news comprehensive and proportional
9. Its practitioners must be allowed to exercise their personal conscience


Be they black or white, woman or man, any presidential candidate should have to answer the tough questions; they should be scrutinized; they should be tested as to their experience and worthiness of the most important job in the country!

Roger

April 17, 2008 10:59 AM

It's not just raking through followers' tweets that would provide value. Another strategy would be to mine followers' data for their Twitter popularity, to see who among the followers are thought leaders, popular bloggers, etc. and then target Tweets to specific follower segments.

juliepower

April 17, 2008 12:03 PM

Hillary and Obama are following me on twitter. But I haven't got one personal message. I am miffed! Not. Has anyone ever had a personal message from either candidate on Twitter?

streganona

April 17, 2008 02:51 PM

What the hell's a twitter?

Ben Phillips

April 23, 2008 04:29 AM

Gordon Brown, English PM twitters. He actively responds to followers questions (whether it's him actually writing is a separate question). Follow him here,

http://twitter.com/DowningStreet

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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