BusinessWeek Logo

The reconquest of dead time

Posted by: Stephen Baker on December 27

Long ago I used to ride night buses in South America. Nights are long near the equator. The buses were dark, but often too bumpy for sleep. This was in the pre-Walkman era. So I had about 12 hours to do nothing but stare out the window at the silhouettes of mountains and the Andean sky blanketed with stars.

On a similar trip today, I would have more than enough digital machines to keep me occupied. And if Jeff Jarvis and others have their way, we’ll have a full dose of them even on planes.

So where are we going to get those empty stretches of un-networked time to sit and ruminate, or maybe to read a book? I think it’s something we’ll end up paying for.

It’s all part of a trend in which we pay to experience the lives of our peasant ancestors. They carried rocks and walked miles to market. We pay to go through the same motions at the gym. They plowed. We spend fortunes and weekends gardening. They stopped at brooks or town fountains for a drink. We lug around our expensive water in bottles. For long periods in their (short) lives, they had to entertain themselves with their thoughts. Some of that thinking, it could be argued, spawned ideas which led to the cluttered world we now inhabit. Entrepreneurs who figure out how to package and sell us dead time stand to make a killing.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Jeff Jarvis

December 28, 2007 01:48 PM

Get a grip. man. You'll be talking yourself out of a job at Business Week, which is all about offering and exploiting these things you're decrying. You're welcome to look out at the passing mountains. The second or third time I've seen them, I might just opt for my iPod. And maybe there I'll listen to a book instead of reading it because, you know, those bumps while reading can make a person carsick. I'll absorb the same knowledge and ideas. And maybe the guy next to me is sleeping -- or we don't speak the same language -- but with the social networking I suggest, maybe I'll meet an anthropologist in the back of the bus and strike up a conversation and a friendship and find a good story idea. There's nothing wrong with having technology and choices available. There is something wrong with cutting off those choices because somebody else thinks I should be staring at those damned mountains again. The issue isn't available technology but the choices we each make. Keep going like this and you'll be decrying consumerism and forgetting that that's exactly what built the building you're in.

steve baker

December 28, 2007 02:39 PM

Jeff, I'm sure you're right. But just because you spend your career in something and enjoy it doesn't mean that you don't or can't OD. I still bet that there will be (or probably already is) a booming business in selling us dead time.

Wally Bock

December 30, 2007 03:08 PM

It's not only about technology. It's also about a compulsion of our age to believe that you should always be "doing" something. We no longer experience the space between the rocks, only the rocks themselves.

Post a comment

 

About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

BW Mall - Sponsored Links


Magazine

Current Issue

BusinessWeek Cover