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Will OpenID Really Deliver?

Posted by: Heather Green on November 30

This is a question I am hoping to get your input on. I would love to hear what you think about the technology and what you think it will take for it to be a broad success.

I have only followed OpenID peripherally, but yesterday I spoke with Larry Drebes of JanRain, a startup that’s contributed a lot to the OpenID effort.

OpenID is a set of open source technologies that creates a universal login and an authentication system. It’s an idea that companies have tried to populariaze—without success—over the years. Why? Mainly because when one company or a camp of companies tried to control the idea, it was doomed to fail. The open source nature of OpenID, though, sets this project apart.

Now on Monday, OpenID is getting a new kickstart. After around 18 months of work, the 2.0 spec is being locked down and launched. According to Drebes, the main differences in version 2.0 are that it has beefed up security and added Identifier recycling and directed identity. Identifier recycling is a big deal for large companies that have millions of users and so can run out of names. This allows them to reassign names if someone isn’t using it. Directed Identity lets you use the same password but change your identity if you’re commenting on a blog, for instance.

Part of what’s important, says Drebes, is that with OpenID you can create a reputation that’s associated with one ID. And you can authenticate that a person is who they really say they are, helping to do away with spam.

So this sounds all well and good. And if the new specs deliver, then the 150,000 people who are now using OpenID could explode, right? Well, that’s where I would love to hear from you to help me understand more about this.

The marketing part I get. Apparently there already are 160 million enabled OpenID users. That’s because a couple of huge providers, AOL and France Telecom, have enabled their subscribers’ accounts. If more big service providers, search engines, and portals sign up and start marketing this (Marshall Kirkpatrick has one good suggestion on how), then suddenly you could see an explosion.

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Reader Comments

Eric Weaver - Brand Dialogue

November 30, 2007 09:30 PM

Hi, Heather! I believe that nearly any technology that improves ease-of-use will succeed simply because time is precious. Just as social networks, I believe, will eventually pull from one common database of profile data, so too will many sites pull login data in a similar way. As people start to feel profile and password maintenance exhaustion, those sites that enable tools that improve simplicity will attract users, and those that require extra work will see declines. It's just human nature to not want to have to do things over and over again. :)

Eric Weaver
http://www.branddialogue.com

Mike Reardon

December 1, 2007 05:46 PM

Google's Draft Blogger is now offering a form of OpenID on their bloggers comments.

http://bloggerindraft.blogspot.com/2007/11/new-feature-openid-commenting.html

Kevin Gamble

December 2, 2007 05:58 PM

OpenID solves a big problem. Some of the recommendations in Marshall's article will help to make it easier for sure, and that it definitely needed. What is going to kick it over the top though will be to get some big player like Facebook or Google to start accepting OpenIDs.

I don't think the problem with adoption is so much a technical difficulty issue as it is obscurity. It's going to happen sooner rather than later.

Jon Garfunkel

December 3, 2007 12:47 AM

Heather-- thanks for the tip. Looks promising, I know that the identity management folks have been trying to push this a while.

This might interest you, it's at Yale this Saturday, OpenID may be discussed. Symposium on Reputation Economies in Cyberspace

David Recordon

December 5, 2007 12:06 PM

Heather, great thoughts and I also agree with Marshall that there are still things we all need to do as a community to further grow OpenID adoption. I'm starting to see some very interesting things from an OpenID usability perspective which hopefully should become public sooner rather than later.

What I'm really interested in is how OpenID provides a foundation for data portability (e.g. http://dataportability.org/) as well as decentralized social networks like I talked about at Web 2.0 Expo Berlin (http://www.slideshare.net/daveman692/web-20-expo-berlin-open-platforms-and-the-social-graph/).

Joseph Smarr

December 5, 2007 12:56 PM

I do think OpenID will deliver, because a) it's sorely needed, and b) it's simple and effective enough to get adopted.

On a), the explosion of activity in the Social Web has made the problem of managing "who am i" and "who do i know" relevant to a massive, mass consumer user base. Especially when you want to have a relationship with someone across multiple sites, you need to know that you're dealing with the same person in both places. OpenID lets people prove they own a URL, so you can come to a new site and establish who you are on an old site, which means so you can re-use your existing relationships. This is also what allows you to build up a positive reputation over time.

On b), I think OpenID passes the "smell test" for being small and simple and clear and doing one thing very well. Compared to previous attempts at making identity standards, OpenID is very concise, already has good library support in many languages, and is stewarded by a very pragmatic community.

Certainly from my perspective at Plaxo, where our business is focused on helping people stay connected to the people they know across multiple tools and services, we think OpenID is a key part of the overall solution, and we feel comfortable and confident betting on its continued adoption.

Silvio Eberardo - Brazil

December 18, 2007 10:05 PM

I also do think OpenId will deliver the best solution, and i think the recent adoption of the platform on Blogger´s comments.

The next good step would be a major mass player, such as Google or Yahoo to provide interoperability to their accounts and OpenID (it means, evey google or Yahoo Account will be also an OpenID account).

Silvio

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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