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Print-only blogs

Posted by: Stephen Baker on November 20

Joel Achenbach, discussing the fading fortunes of the San Jose Mercury-News, comes up with a new idea: Print-only blogs. Here, let him explain it:

These would be blogs, columns and stories that would not be put on the Web at all, not even at a premium rate the way the Times did with MoDo et al. My new goal is to have a Secret Blog that runs on page 11 of Style, or maybe back in the Classified section, buried amid the Help Wanted ads. Or maybe it could actually roam randomly in the paper. Kind of a Where’s Waldo thing. Jumps out at you when you least expect it.

He might as well have some fun. There isn’t too much of it in the print racket these days. Maybe if the print-only blogs take off, he could move on to print-only e-mails.

If this and other recent posts seem a bit catch-as-catch-can (I’ve been getting some e-mail complaints), I’m sorry. I’m working on a story that has nothing to do with the alleged theme of this blog and which, in the worst old media tradition, I have to keep quiet. Worse, Heather’s been away. Her office is dark and lifeless… Back to writing.

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Reader Comments

Dr. Geol. Gennaro Vitrone "legolasbaker"

November 23, 2007 06:18 AM

Hi Steve,
check your blog, there is a virus, MALWARE, named "secure tool". It comes from an advertising banner.

Do you want more people on your blog ? Talk about your board games that you have invented: Hero Quest, Space Crusade, Battle Masters, ecc... You will have a lot of people and comments on your blog.

Bye !

Jeffrey

November 24, 2007 08:23 AM

All things gain pasture rights eventually. Even the print media will be put behind the barn and fed by those tending aged relics of buggy whips and such.

I received a letter with a stamp on it recently. So wasteful of spit and polish.

Even my phone is dogging me. I use to enjoy punching in numbers.

I work at home and watch dvds to exercise with.

I date via my webcam and eat via dominos.

My doctor is on channel 7 and my mentor comes on 1 hour earlier.

I get good advice on most channels and buy coins 500% over fare market value on channel 18.

What more could I ask for? Just a dog with advanced pooper skills.

Mark Evans

November 24, 2007 09:07 AM

Sounds like a pie in the sky idea. How would you build readership for something difficult to find - if it, indeed, moved around the paper?

steve baker

November 26, 2007 11:33 AM

Mark, I think he was just having some fun, and I was trying to pass it along.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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