What's scary about Google and Jaiku

Posted by: Stephen Baker on October 10, 2007

For the first time, as far as I know, an advertising company not only has access to what we’re doing (our presence message), they have access to where we’re doing it (the cell ID etc), what we’re doing next (the calendar), how long we’ll be doing it for (the duration of the event), whether we’re focused on something else (indication of whether we’re on a call), as well as the usual preferences we may have registered in our profile (gender, age, interests, etc.)

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Reader Comments

Free Market Research report

October 10, 2007 01:47 PM

other side of Web 2 coin is privacy invasion i.e. emotional, financial and physical security are at stake :(

Sander Hoeken

October 11, 2007 02:48 AM

Something is still missing... What about Google analytics. All sites that have analytics provide data to Google. So theoretically it is even possible to track users that aren't aware they are being tracked by Google.

csven

October 17, 2007 09:42 PM

Oh. And if they link it to Google Earth, they get:

- to show users where they are not just on a map, but within a clearly understood virtual representation of the Earth.
- an IM client for Google Earth.
- a potential method of making Google Earth multi-user (ala Unype).
- the beginnings of a method to link real world advertising to a person's movements through the world, serve it up in an easy-to-visualize 3D system, and - to some degree at least - potentially deliver a kind of Analytics system for even "dumb" billboards (and if the displays are "smart" and share their data, they can provide additional information to the mix).

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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