Posted by: Heather Green on September 06, 2007
I was around when Rocketbook, the first ebook, made the rounds in the late 1990s. It was a fascinating device backed by Martin Eberhard, an entrepreneur with loads of passion and enthusiasm. So much so that the company was sold to Rupert Murdoch’s Gemstar for $187 million in 2000 only to be subsequently shut down.
That enthusiasm has emerged during the past 12 months and once again there has been a lot of buzz around ebooks. Now the NYTimes reports that Google and Amazon have different approaches to dealing with the ebook. The ebook is endlessly fascinating, because it wants to deal with the problems that people see with books: You can’t carry a lot of them around easily, you don’t get the kind of instant gratification you can get with buying a song online as soon as you think of it. You actually have to walk to the store or wait for UPS to deliver it.
But honestly, as much as I am fascinated by the notion of having a digital version of a book, the problems it purports to address seem like none issues to me. I don’t want to carry around more than one book and between Amazon online and Barnes and Noble around the corner, there really isn’t that much of a wait between when I think of a book and when I get it.
There is one thing though, that a digital book could address that would probably persuade me to try these devices: a lower price. Afterall, a digital version of a book costs less to product than a physical version of it. However, this isn’t an advantage that the ebook folks are talking about. So it makes me skeptical about whether they will offer enough of a price difference to make it worth my while.
if I can read my eBook at beach, Pub, Train and/or sports ground may would opt for one -- but not looks feasible in near future as it needs huge infrastructure developments.
Yeah ebooks are nice but I think in 100 years you won't be able to beat that tangible paperback.
One advantage of e-books: searchability. If they can provide that, they're more useful than paper books for anything but fiction. Traditional indexes help, but not enough.
Are we addressing this issue again, perhaps it hasn't been covered in the blog (or BW print), but ebooks have been around for probably close to a decade at this point and we're inching towards real acceptance, though it's unlikely to ever happen.
Traditional books will always have a hand over ebooks for 1 simple reason - cost.
Until ebooks can be sold for 8.95 hardware and all, and checked out from libraries (with hardware) for free - the great majority of the middle class world won't invest $200+ for a device that can be destroyed with a simple fall from 2 feet off the ground, or if it happens to get stuck in a rainshower. Add to that that the books can be sold or traded (DRM-free :) ) and the cost really drops.
For some people that $200 is a week's worth of groceries, health insurance, or half their annual property taxes. Anyone (and this includes the early iPhone adopters) that drops $500 on the newest gadget for the mere reason that it's the newest and considers the $500 not a large investment to have the newest is out of touch with the majority of the country and world.
Where eBooks have failed is marketing themselves properly to the right demographic - the tech-savvy, affluent, who already have a compatible device and the kind of spare time (and inclination) to want to read an entire Dan Brown novel or 'Getting to Yes' on their commute to work.
Probably a pretty small group - most everyone will be too busy reading their short, sweet and newsworthy RSS feeds from top news outlets (and Biz mags).
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