Blog, Podcast RSS Online Sales To Be Nearly Half Size Of Mobile Sales

Posted by: Heather Green on August 07

Here’s another tidbit I found interesting in Veronis Suhler Stevenson just released ad sales forecast: Revenues for blogging, Podcast and RSS are expected to hit $1.1 billion in 2011, up from an estimated $196 million this year.

Meantime, pure-play mobile is only expected to reach $2.7 billion. That’s lower than I would have thought, given all the hubbub about it and Google’s recent moves to open up wireless spectrum.
Update: When you add in the revenues from the traditional mobile sales, it takes it up to $4.5 billion. Higher, but not gangbusters.

Here’s the VVS take for this:
“Mobile advertising is expected to continue to grow at double-digit rates during the forecast period, but account for less than 1 percent of the overall ad market. Consumers continue to resist
paying fees to access ad-supported content, while carriers are having difficulty developing an advertising model. Some marketers are expected to offer free incentives in exchange for viewing adsupported messages.”

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