ad sales forecast: Revenues for blogging, Podcast and RSS are expected to hit $1.1 billion in 2011. Meantime, pure-play mobile is only expected to reach $2.7 billion. That's lower than I would have thought, given all the hubbub about it and Google's recent moves to open up wireless spectrum." />

Blog, Podcast RSS Online Sales To Be Nearly Half Size Of Mobile Sales

Posted by: Heather Green on August 07

Here’s another tidbit I found interesting in Veronis Suhler Stevenson just released ad sales forecast: Revenues for blogging, Podcast and RSS are expected to hit $1.1 billion in 2011, up from an estimated $196 million this year.

Meantime, pure-play mobile is only expected to reach $2.7 billion. That’s lower than I would have thought, given all the hubbub about it and Google’s recent moves to open up wireless spectrum.
Update: When you add in the revenues from the traditional mobile sales, it takes it up to $4.5 billion. Higher, but not gangbusters.

Here’s the VVS take for this:
“Mobile advertising is expected to continue to grow at double-digit rates during the forecast period, but account for less than 1 percent of the overall ad market. Consumers continue to resist
paying fees to access ad-supported content, while carriers are having difficulty developing an advertising model. Some marketers are expected to offer free incentives in exchange for viewing adsupported messages.”

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Education in India Promoter

August 14, 2007 07:55 AM

I am not sure how much will RSS be useful in terms of generating user interest because once the data being aggregated increases beyond a level, it becomes information - which is hard to read and catch up with.

In current scenario, it looks quite good with a promising future, and it may well be a good generator, but it will always have its own limitations, i.e. human grab power.

Linda Myers

January 3, 2008 03:50 PM

I recently used AcquireLists to append emails to my 100,000 IT contacts and they were able to provide me with an average of 75,000 emails appended. I executed an email campaign targetting 75K emails and the result was astonishing. I got 1050% ROI. I have plans to use AcquireLists for my entire 1 million data base appending. If you would like to know more about AcquireLists please click on the below link

http://www.acquirelists.com/emailappending-acq.htm

Post a comment

 

About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

RSS Feed: Blogspotting

BW Mall - Sponsored Links