How Blip.TV Sees the Video Market

Posted by: Heather Green on April 19

When I spoke this week with Dina Kaplan, co-founder of Blip.tv, she outlined the three major video segments that she sees online.

She describes the first segment as the viral market, such as YouTube. This is distinguished by people who are putting up one or two funny videos each. You know, the kitten falling asleep, the kid hitting his brother. But for the most part, these folks aren’t trying to build up an audience on an ongoing basis.

Then there is friends and family sharing market. Much like the photo sharing market, is about sharing personal things with friends, such as child’s first step.

The third segment is the TV shows on the Web or video blogs. This is the segment that Blip.tv is in. These are done by people who are creating original content on an ongoing basis to build up audiences for themselves and their own brand names. They think this is the most advertising friendly, because brands are more willing to put themselves next to these videos because they know what to expect.

Blip.tv didn’t start out as a destination site. But it plans to try to become more of one to help attract more of an audience to the shows it works with.

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