Will companies pay to store our data?

So it isn't really just data storage, its also a marketing mechanism to push products at us that we'd be more likely to buy?

Um, yeah, no thanks. I am already over-marketed to as it is.

Stephen,
Speaking of David Pogue, he presented after me at a recent conference and had a wonderful chart which visualized the perpetually decreasing cost of technology. But he extended the trendline below the zero mark and noted that we're on course for an age where technology companies will have to pay consumers. He meant it as a joke, but there is some truth to it, I think.

my bank pays me interest to hold my money. i let them do it because i think it's safer, more convenient, and they throw in some other services. i know they are using some of the money in the mean time. if information is the new power... as long it's safe, convenient, and they make it more attractive than keeping my information stuffed under my mattress, why not. but if they use it to exploit or annoy me forget it.