BusinessWeek Logo

Shawn Fanning To Launch Rupture, an Online Gaming Community

Posted by: Heather Green on December 01

Shawn Fanning of Napster fame says he plans within the next month or so to launch Rupture, a virtual social community for online gamers. He raised seed money from a group of investors, including Ron Conway and Joi Ito. (Here’s a link to a short item I did in this week’s magazine that’s unfortunately still behind the firewall.)

Rupture was inspired by Fanning’s newfound love of online gaming. During the past year and a half, he’s become a big fan of World of Warcraft, joining a guild and climbing up the ranks of players. The more he played, though, the more he became frustrated with how hard it is to communicate with other players, organize game playing together and learn about other gamers’ identities, online and offline.

I haven’t seen the service but Fanning explained it to me this way: Using an add on or a software download, Rupture taps into the game to automatically pull together character names, profiles, and resources, and publish them on a personalized site. Rupture will also pull together stats to create individual and guild rankings and provide a place for guilds to organize their playing. As Rupture tracks each member’s playing over time, these personalized profiles evolve. And players will be able to chat in groups or with other individuals and download other addons and game demos.

Rupture is starting with World of Warcraft, which is played by 7.5 million gamers. But it also plans to pull together information from and offer services for other games.

This is the second post-Napster startup that Fanning has founded. Snocap, the online media licensing broker unveiled in December 2004, took a while to get off the ground but began announcing deals with services this year, capped off by a significant agreement with MySpace this past September.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Janet Baker

December 1, 2006 08:12 PM

You go guys!

james z

December 1, 2006 08:25 PM

this idea is so so ... but who knows, fans...

Brian

December 2, 2006 08:09 AM

You wrote in this post: "that's unfortunately still behind the firewall." It's not behind a firewall, it's behind a paywall. Hope this helps.

toby

December 2, 2006 11:14 PM

Just wait until John Fanning gets his hands on it. .... fffffffffftt (air going out).

Jeff McNeill

December 3, 2006 02:20 PM

This idea is great, it leverages a huge and growing market, identifies an unmet need for social interaction. Execution is everything but I expect this to go far.

Mark Marvelli

December 5, 2006 11:54 AM

I don't see anything new here. There are already dozens of tools and websites for players in games, particularly World of Warcraft. I can think of half a dozen profile sites off the top of my head, and there's tons of guild portal software out there.

Sandoz

December 6, 2006 02:44 PM

Lots of those sites are garbage though. Or they lack many of the features he's promising in Rupture. I know of no site that provides an all-in-one service for character tracking, guild management, social networking, AND a unique and possibly very cool ranking system. Name me any guild management website that lets you easily compare and rank different guilds gear, achievements, etc. It can be done with different programs, but that is a pain for the end user. I'm hoping Rupture is well executed cause if not, there is no reason to leave the many other sites that already exist.

Nova Artist

January 19, 2007 08:43 PM

After seeing this post and validating Mark Marvelli's comments of:

"There are already dozens of tools and websites for players in games, particularly World of Warcraft. I can think of half a dozen profile sites off the top of my head, and there's tons of guild portal software out there."

and then doing a deeper crawl to validate Sandoz comments of "I know of no site that provides an all-in-one service...", there is another although infant or inconclusive competitor trailing rupture.com.

At mmosocial.com (http://www.mmosocial.com), they have an under construction type page with some early information. The funny thing is they use the word "rupture" to throw off the balance and hopes to compete with Shawn Fanning's Rupture. This will be interesting as to what the folk's at MMO Social have to provide and whether they truly live up to what they are claiming, more than just World of Warcraft - a narrow minded approach by Rupture IMHO.

Either way, they will both be successful as people tend to jump from service to service to try out the differences. Once a gamer finds what will benefit them most to have any advantage or where their friends are located, they tend to stick with that site until those relationships jump ship or needs are no longer met.

Post a comment

 

About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

BW Mall - Sponsored Links