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Blogging: Personalized search-engine optimization

Posted by: Stephen Baker on November 14

Debbie Weil reads in the Washington Post about how AOL’s Ted Leonsis starting blogging. We didn’t like the hodgepodge on Google when he googled his name. So he built his own entry, Ted’s Take. The article tells how Leonsis engineered his blog to climb on the search engine. He linked to others, posted lots, dropped celebrity names. (I see that the blog is still in second place on Google, right behind his corporate bio.)

But a funny thing happened as he was building this product. He grew to enjoy blogging.

It’s far easier to push your own name on Google with a name like Leonsis. I rub shoulders with a yacht designer, a former New York Giant (who caught a touchdown pass in Superbowl XXV), and the author of How to Live with a Neurotic Cat.

Reader Comments

Gabe

November 14, 2006 04:29 PM

I'm devastated. Was reading your blog faithfully for neurotic cat tips and now I learn you're not even that guy!

Not Ted Leonsis

November 24, 2006 05:38 PM

Seems Ted's no longer the master of his own destiny and people are creeping into his turf

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About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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