Jason Calacanis, Digg Users, and the 1% Rule

Posted by: Heather Green on July 19

In a nod to the fact that 1% of the people at a social media site are the ones who are the active participants, Calacanis is offering to pay a handful of Digg, Flickr, Reddit and Newsvine users to be part of his Digg-like clone at Netscape.

I don’t recall this happenining at any of the other services (Yahoo Groups, Wikipedia) where the 1% rule is so well documented. It’s hard to imagine that it will work in the long run, since so much of the loyalty to these early sites seems to be motivated by a desire to create a new service and make a mark, rather than make money. Maybe it’s a testament to how much these aggregation services are being propelled by early adapters.

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Reader Comments

undated

July 19, 2006 02:44 PM

It's been interesting watching the response from all of these social news sites. The link to his blog has appeared on both the front pages of digg and reddit (although I think it has been removed by digg's editors, it was actually _submitted_ by a reddit founder).

Adding insult to injury, reddit even customized their logo today in response to Jason's offer.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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