A Different Take on Copyright Battles (YouTube v. the World)

As a fan of Revver (offering content creators something rather than nothing for their work) I'll bet Revver saw this battle coming when they launched, and anticipated that it will be a long slog/battle that would require wider awareness and understanding of the copyright issue - and their business.

Savvy move: Using a specific example does help personalize and dramatize both the copyright issue - and their business.

And, in this ever more transparent world the story you described also turns up another shocking (to me) detail: for 4.1 million views they ONLY made a measly "around $25,000."

I hope R. grow and can provider a better split of profits over time

Up until recently few people have had a reason to even understand IP laws. They've worked for corporations their whole lives and everything they've created has gone to the corporate treasure chest. But now, when both global economics/offshoring threatens them and new distribution models are available so they can pursue other options, they're going to find that the P2P filesharing mindset they've been championing for the past few years is going to limit their opportunities. And for every reformed music/movie/software pirate who had previously decided that the licensing (some of it unarguably distorted by corporate-influenced changes to the laws) just didn't work for him/her but is now maybe not such a bad thing after all, there will be two more people who prefer to simply take instead of compensating the creator; those activities will start impacting the little guy in a much bigger way.

There will be new business models, but adjusting to them won't be easy... as you're basically saying in this post. What affects corporations adversely also affects small business and many entrepreneurs. Perhaps renewed interest in protecting the rights that belong not just to corporations but to individuals will galvanize some support for the changes that should be implemented. We'll see. But I think we may see nothing more than a shifting of viewpoints for those who adjust to economic circumstance and come to realize what capitalism is.

i feel like i came late to this party. you mean to tell me that i can do some crazy gag, video tape it, digitize it, put it on the internets, copywrite it, and make MONEY? wowow!

Opening the channels of distrubution can only be a good thing for everyone (except, of course, those who had a stranglehold on those channels to date.) The distribution of video is no different from music. Why can't the artist be compensated by a scheme similar to ASCAP? Then distribution goes to whoever comes up with the most creative ways to promote; the channels are already in place.

So whats the deal here?? I didn't read the blog