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Boeing, Blogs, and New Web Smart Podcast

Posted by: Heather Green on May 15

BW is starting a monthly feature in the magazine called Web Smart that’s being paired with a podcast. The feature profiles a company that’s using the Web to improve productivity, reach out to the public, rev up marketing, or streamline internal operations.

In the first go around, BW’s Stanley Holmes profiled Boeing and its blogging efforts. What’s interesting is that they’re an oldline company using blogs internally and outside their walls to create a dialogue with the public, customers, and employees.

UPDATE:

Couple of links from DL Byron, who was a consultant on a couple of Boeing’s blogging projects. And from Anil Dash at Six Apart, who interviewed Byron. (Boeing uses Movable Type).

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Reader Comments

DL Byron

May 15, 2006 04:04 PM

Thanks for the follow up post and good luck on the new Web Smart feature.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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