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Video Ad Auctions: Just A Matter of Time

Posted by: Heather Green on April 11

Clearly, Rocketboom was ahead of the pack when it auctioned its video ads on eBay earlier this spring. Now Time Warner is talking about doing ad auctions for video on demand. (Though it’s more a la Google AdSense.)

It’s interesting that the video folks are getting ahead of the other traditional media companies in adopting auctions online. I wonder why? It might be that video ads are sooo hot, they’re willing to experiment with them. Or they feel like they have less to lose? (via Battelle)

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Reader Comments

Eric Kintz

April 11, 2006 07:29 PM

Heather,

Great insights on the Rocketboom auctioning model. I wrote a post on further details of their business model extrapolating their auction results that may be of interest to you
Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/04/10/887.html

Pete Zievers

April 12, 2006 04:50 PM

Heather-

I'd bet that it's more about staying within the paradigm. Ask them. I bet they'll have something interesting to say about it.

I personally think it's a brilliant stroke.
Pete Zievers

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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