Argument: Is search engine optimization equivalent to spam?

Getting attention online (and getting links) is all about being outstanding. Outstandingly brilliant, outstandingly creative, outstandingly funny, outstandingly controversial, and outstandingly stupid. The more outstanding the more attention and the more links you'll get, and links are at the root of SEO ...

Most corporate sites act simply as online brochures. It's usually easy to find them - just type the name of the company and Google will take you to the url. Nor do people usually need to visit and re-visit most corporate sites. But the key point is this: very few of us ever link to corporate sites. I've linked to dozens of blogs in the last year, but noe one corporate site.

All this puts them at a disadvantage vis a vis blogs. Without links, you do not show up in the search results. If a prospect is looking for a solution to a problem, does he always want to wade through a series of blog posts on the subject or does he want to get straight to a service provider directly. There's no way most corporate sites would stay in the top results if they didn't use seo to do so.

Search Engine optimization is strategy to get your ranking on search engine.

SEM means promoting your company in the global market with the help of search engines.