IT Conversations, a pretty big podcast network, is following in Rocketboom’s footsteps and doing an ad auction on eBay. The starting bid they’re asking to advertise on a month of TechNation podcasts? $12,000.
Please see the attached press release that went out on today's wire for more background about this auction: http://www.voiceindigo.com/ht2/AboutNews.jsp
I hope to see more ad inventory sold this way in the future. It lowers the bar for small and mid-sized buyers.
John Mayerhofer
www.VoiceIndigo.com/advertisers
www.VoiceIndigo.com
Podcasts Made Mobile (and Profitable)
That sounds reasonable. One thing bothers be though; we all tend to look for places and sites where we can save money, and we always somehow manage to spend more. I wish we could reverse that process.
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.