Videos: A Weekly Siren Call to 24% of Web Surfers

Posted by: Heather Green on March 30

The Online Publishers Association has a new study out, showing that about one in four people online watch a video each week. And about 65% of those people were guys. For anyone who has taken a look at the video sites Break.com or eBaum’s World, this will come as no surprise.

Short clips are also the most popular content, and so is content that’s exclusive to the Internet. And no surprise, the preferred ad is the shortest: 10 seconds or less. And people are more likely to pay for full length movies or videos. 23% said they would pay for movies, while 14% said they would pay for music videos.

So what I wonder is whether the preference for short clips will always be the case? It makes sense bandwidth wise. And also because its been just the past two years that we have seen this rush to do videos by the rest of us. And short clips are cheap to do. But maybe as more people get funding, we’ll start seeing longer shows.

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