Time Inc. puts blogs at center of strategy

Posted by: Stephen Baker on March 29

This WSJ story lays out Time Inc’s Internet strategy. To this BW staffer, it looks pretty familiar. BW too is tearing down walls between online and print staffs, prodding print reporters to write more for online, and producing more blogs and multimedia. One difference: Time has hired Ana Marie Cox, aka Wonkette, and Andrew Sullivan as writers. (Sullivan of course was an established magazine writer and editor before he turned to blogging.) The question: Should BW hire bloggers to write for the magazine and the Website? Or should we simply continue by building our blog presence organically?

Reader Comments

Jim Dermitt

March 29, 2006 08:44 AM

Should BW hire bloggers to write for the magazine and the Website?

Maybe BW could just start Business\. and evolve a Slashdot sort of publication. Letting the readers write the stories would reduce the payroll costs.

Slashdot has been growing and it gets lots of comments and people find it useful. If you tear down the walls between the print and web, you might as well tear down the walls between reader and writer. Let the reader\writers run their own ads on the site. Why have walls between the ads and the editorial content? You could make your readers your editors and fire all the editors and run Google ads and make more money. Maybe everybody could work for stock options and become new dotcom millionaires at Business Week! You can go from staffer to guru Steve and buy your own jet and start your own space program and send Heather to the moon after NASA merges with Google and develops the perfect universe of information.
That's one small step for [a] blog; one giant leap for blogkind. Tranquility Base here, the Eagle has landed. A little levity is appropriate in a dangerous trade. Google Base here, the Falcon has crashed.

Captain Jim, recording.

Jim Dermitt

March 30, 2006 06:36 AM

Google deleted it's own blog. They claim.
This is the future deleted or something.
I guess you missed this. They could delete your blog for you. Maybe it's like a new service. Blog deletion dot com 2.0!

FROM GOOGLE BLOG
And we're back

3/27/2006 11:15:00 PM
Posted by Jason Goldman, Blogger Product Manager

The Google Blog was unavailable for a short time tonight. We quickly learned from our initial investigation that there was no systemwide vulnerability for Blogger. We'll let you know more about what did happen once we finish looking into it.

Update: We've determined the cause of tonight's outage. The blog was mistakenly deleted by us (d'oh!) which allowed the blog address to be temporarily claimed by another user. This was not a hack, and nobody guessed our password. Our bad.
http://googleblog.blogspot.com/2006/03/and-were-back.html

They're back! Like a bad egg or something.
It's like a script for morons.

Donny H

March 30, 2006 06:51 AM

Scattered points:

Building blogs organically? What’s that? I would say blogs free of artificial flavors. (Even of the type that might actually be good or necessary.)

Plastering ads on blogs and clear corporate-backed blogs speak of artificial flavoring. Both can prompt shifts in a blogger’s sensibilities from truly-free writing to getting-those $$$-influenced-writing. Obviously this isn’t always the case. Also, blogging is one of the most natural and easiest ways to build a presence online. But given one’s affiliations could say a lot about how insync the writer truly is with what he/she has written.

Note: there is nothing artificial or capricious about the desired results of corporate backed blogs which includes at the top of the list garnering and maintaining web traffic. Money.

On the money side I view blogs as a powerful tool for tiny businesses as well as world-influencing, multi-billion dollar corporations. I also view blogs as journals for inputting all kinds of stuff daily, as we traditionally did on paper; the only difference with blogs is that the entries are publicly available to all with access to the internet. And therin lies the mining issues…

Mining blogs and other sources of information on the internet is a big deal in today’s information age. And the more real the data the better for the miners. And I think the world of blogging has a lot of realness to offer, in my opinion even more so than, say, myspace.com.

I wrote as a comment to an earlier Stephen baker’s blog entry :
----- Using data to predict human behavior has been going on for a good long time prior to the internet becoming so entwined with how we live. But the amount and accuracy of data available now because of the internet play in all this is unprecedented -----
I think blogs are optimally prized (beyond forums, messageboards, etc.) because the blogsphere is probably the most natural of these sources of data where people toss stuff about themselves and others on to the internet. Even the equating a weblog to a journal asks bloggers just how real are you willing to be if everyone got the keys to your journal … your diary? Is that a dare I hear?

Hmmmm … the more organically we blog who do you think benefits the most? That to the side, I’ll still ask myself why blog (or submit comments to blogs) if the essence of the writings speaks naught of real perspective of the blogger?

Off on a tangent:: I’m certain corporate giants know a name shift better promoting blogs may be necessary to really attract youngsters to the world of blogging, The terms blogging and bloggers sounds yakky, very un-cool, un-hip, offers zero intrigue. Builders of sites that offer free blogging may have taken note: typebuzz.com is a much more palatable website name than blogspot.com. Don’t you think? And Myspace, which is tearing into how youngsters meet and communicate (far more, I believe, than any blogging site) sounds more hip than both blogsites’ handle.
Final note: Just one example of mining: read up on Myspace and Coca-Cola relations. (Business Week published an article, I believe this year. Sorry I’m too lazy right now to dig up that info …)

aishah

February 12, 2007 06:16 AM

i want comment from all users..can you all give an opinion? BLOGGING GIVE BENEFITS TO YOUNGTERS??

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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