What's Rocketboom Worth? $40,000

Posted by: Heather Green on February 10

rocket_solo.jpg

So the bidding is over at the eBay auction for five days of ads on the Rocketboom video blog….and the final bid is $40,000.

The winning bid is from TRM, an ATM and photocopy services company. Andrew Baron, the co-founder of Rocketboom says they aren’t saying more about the ads right now, but are “scrambling around to try and work another couple of deals from some of the other bidders.”

He says he’s amazed by how many major US brands stepped forward. But they couldn’t get everything lined up in the short time Rocketboom wanted to do the ads (early next month) “So maybe today we will land another contract and maybe next week a couple.”

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Reader Comments

Daria

February 11, 2006 03:45 PM

It is positive to hear that some companies dare to enter the new world of communication possibilities.

Marc Lefton

February 16, 2006 12:51 AM

There exists in game theory the 'winner's curse' or a Pyrrhic victory, where the winner of an auction has paid too high a price. This happens with baseball free agents all the time. And on eBay, the fact that you pay just above the loser's highest bid only lessens this effect. Buying media, in my opinion, in an auction is just not a good idea. Of course, any media buy is in the eye of the beholder. Perhaps the minor PR of winning the auction, combined with the fact that they're solo on the blog for 5 days is just too good to pass up.

When you advertise, you're looking for reach and frequency, and advertising on blogs that have many ads, the chances of catching the same user twice are slim. So buying up the space for 5 days guarantees someone will see an ad several times if they're big enough fans of the blog to keep coming back. Of course, the ads have to be compelling otherwise it's all for naught.

online auctions

December 2, 2006 10:12 PM

The world of communications is endless. Money is there, new entrants are coming up with new innovative technologies, and youth just have to use them.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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