Optimization: Another world for tilting the balance

Given Google's recent slap on BMW's wrist, I hope that this doesn't last. Blogs was a super SEO weapon is starting to pick up steam, and I hope that it loses steam just as fast!

While blogs are great for SEO, I agree, those with more money shouldn't influence search results over those with better content.

I think dollars CAN help but the person with the bucks doesn't always win (in fact increasingly they don't in my experience).

I know of bloggers who rank higher than the official sites for products for those product's names in Google. Smart SEO (and not even underhanded strategy) can, as you say, tip the balance and give a massive advantage.

As with corporate lobbying there is always a line that, once crossed, takes you beyond what is an acceptable practice.

The irony in this instance is that a good quality, search engine "compliant", optimization plan for a large corporation will be just as effective as one that cuts-corners or uses "black-hat" tactics.

Search engine optimization, is a legitimate marketing expertise, done correctly any relevant, well-written web site has a chance to be on the first page of the search engine results.

Darren writes "I think dollars CAN help but the person with the bucks doesn't always win ..." I agree.

As one of more than 1 million "new to net" entrepreneurs, I have privately funded my own start up eboutique specializing in fashions labeled the ultimate girly girl couture. SEO is part of a magical, mystical new cyber-world that is required to work behind the scenes to even allow girl-friends type shopping friendly sites to even become a reality.

The first few months are the most critical to drive qualified traffic to the site and seed the engines for placement and positioning to become noticed.

I'm curious to know if any of your readers/bloggers have great war stories and lessons learned that those of us without limitless funding could benefit from. I for one will be very willing to share my experiences and insights with others to who want to parlay successes with other like minded (and situational) entrepreneurs

Thanks for providing the forum to seek and share experiences!

Best regards,

Lisa Engstrom
Lulu Belle Boutique
www.lulubelleboutque.com

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