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Former Altavista CEO to launch new ad network

Posted by: Stephen Baker on February 06

I talked on Friday to Jim Barnett, former ceo of Altavista and, later, a top exec at Overture. He’s planning to launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we’ve not yet seen. All that can be said at this point: We’ll see.

I told Barnett that I’d been hearing some skepticism about click-counting, especially from Greg Stuart at the Interactive Advertising Bureau. His response: Folks who work just blocks away from Madison Avenue can be expected to question metrics that turn their world upside-down.

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Reader Comments

Karen Miller

February 7, 2006 05:42 AM

You might also wish to check out Advolution ("the benefits of pay-per-click... without the actual pay-per-click")

Matt

November 7, 2006 04:33 PM

Funny that even though they are trying to compete with Google, they are still using Google for their web analytics...

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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