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Hey Performancing, what's your exit strategy?

Posted by: Stephen Baker on December 01

What a fool I was. Yesterday I chided Peter Brady at Performancing for suggesting that bloggers should develop business plans and exit strategies. And it never occurred to me to turn the question around, and ask him about the strategy at Performancing, a new group blog “written by professional bloggers, for professional bloggers.”

So, Peter, what’s your business plan at Performancing? Is it based on ads or a subscription model? Do you hope to build it into a collection of professional blogs in different domains? Do you have schedules on how often each of you posts? I’ve seen prominent ads for your blog on Technorati. Are those bringing in a lot of traffic? How much do you value each visitor? Do you pay Technorati per click? If so, how much? Finally, what’s your exit strategy?

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Reader Comments

Nick Wilson

December 1, 2005 04:09 AM

Hey Stephen, if you want to send me an email i'll fill you in as best i can - we're not quite ready to reveal our plan for world domination, but im sure i can shed just a little light..

Peter Brady

December 1, 2005 05:03 AM

Heh nice one Stephen :-) the why plan is always a great way of turning a debate on its head. You weren't trained as an attorney by any chance? :-)

I think you're a long long way from being a fool. That's why I find your blogging some of the best and most insightful out there.

Jeremy Wright

December 1, 2005 03:38 PM

Suffice to say that it's a good one :) Damned near inspired actually.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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