Posted by: Stephen Baker on December 22
Word on the wires that Disney is teaming with Zazzle to let the public design its own Disney products. But Disney is apparently keeping tight controls on content, which probably means you won’t be able to put Goofy with Donald’s ducktail on your next tee-shirt, if you were so inclined.
I can’t understand why more major media companies aren’t doing the same thing. Before long, I’m betting it will become standard practice for news and entertainment websites to give readers what Disney’s providing: tools to create their customized publications or blogs, featuring the company’s proprietary content. This would be more than My.Yahoo. It would also let them edit stories and photos, and naturally write some of their own—and to syndicate all of it.
Increasingly, media companies are going to thrive by figuring out how to sell their product in bits and pieces, a la ringtones.
Next big thing. Podtones! Advertisers will be doing ringcasts and it will start a new ad craze. You will be on the bus (eventually) and you'll be forced to listen to Steve Jobs talking about how great these things are and why you need to buy one.
Every place you go will have podads. The subway will have podads, the park will be full the sounds of nature selling bug repellent and cola. People will force you to listen to their podad in elevators, supermarkets and in the mall. There will be no escape.
"Disney goes open source"? No it doesn't. This falls far short of anything remotely resembling open source software, or creative commons content, or any other term. Here's a quote from the cnet article you link to:
"Zazzle's Disney boutique, which can be accessed via disneyshopping.com and disneyinkshop.com, allows consumers to select a Disney character, T-shirt style and color and to add a name or phrase from an approved list."
That's a long way from open source - although it may be a difficult step for Disney.
Disney appears to pursuing this sort of deal more agressively than in the past. They recently did a character-licensing deal with Petaluma, CA-based PhotoTLC, as well.
Andrew, good point. Though I mentioned the caveats in the post, the headline was misleading. I've inserted a (toward). Thanks. Steve
Nice post, recently i bought beautiful Chanel Cheetah Girls Singing Concert Doll from DisneyShopping store at couponalbum.com and got good discount also..
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.