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Blog startup Performancing lays out its business plan

Posted by: Stephen Baker on December 02

Yesterday, I asked Performancing for its business plan and exit strategy. Peter Brady responds to the general points about the prospects for blogging entrepreneurs with this thoughtful post. But I got more details about Performancing’s own strategy in an email from Brady’s colleague, Nick Wilson. He took on my questions one by one (while artfully avoiding numbers):

Q: I’ve seen prominent ads for your blog on Technorati. Are those
bringing in a lot of traffic?

A: We’re reasonably pleased with the results of that campaign, but not over the moon about it. We’ll most likely try a few more creatives before the end of our slot there.

Q: How much do you value each visitor?

A: Immeasurably.

Q: What's your business plan at Performancing?

A: Well, we're not quite ready to unveil our plans for monetization just yet but we're starting out with community in mind. We want to build a great collection of seriously useful content for the pro blogging community, as well as releasing some tools that will help bloggers succeed.
The smaller of two tools set for release is a Firefox extension for
bloggers that you *should* be able to see in a week or two. The second, much larger project is set for February 2006 -- they are both 100% free, forever.

There are also some as yet loose plans to do an off-blog meetup and get face to face with our growing community.


Q: Do you hope to build it into a collection of professional blogs in
different domains?

A: No, though it's an interesting idea.

Q: Do you have schedules on how often each of you posts?

A: Only in a very loose way. The arrangements are different from blogger to blogger.

Q: Finally, what's your exit strategy?

A: Right now we don't have one, though there are several obvious options. All we want for now is to become the best source of professional blogging information, the largest community of professional bloggers, and to have some fun whilst getting there. At that point, the right business opportunities will present themselves.

There's much more on blogging business today with this post from Jeff Jarvis, and a saucy rebuttal from Jason Calacanis.


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Reader Comments

Dan

December 2, 2005 08:51 AM

I like their site and have been reading it for a week or so, but already much of it seems to be the rehashed stuff. How much is there to really say about how to blog? It's pretty simple, and countless posts about finding a niche seem repetitive to me.

If they are going to be releasing actual useful tools, I guess that's different. It's not a bad site, I just see them running out of things to talk about already.

Dave

December 4, 2005 10:39 PM

I find the site interesting, its early days and i am sure the business model will evolve but i for one wish them all the best with it.

Manish

December 23, 2005 07:03 AM

Performancing is a nice add-in. Check out RocketPost for a full blog editor, it's new and it's far more advanced:

http://www.anconia.com/rocketpost

(I designed it.)

Geek9

August 25, 2006 11:15 AM

In my opinión the Jarvin´s web site is ok. I´m agree with him about the relevance of blogs strategy nowadays. Almost all companies>/a> try a online strategy to force it credibility and omprove it image.It´s a hard job>/a>

job, but they have to do it.

Bye

Maker Money

February 4, 2007 10:25 PM

I agree with Geek9 company image is huge.
I know many fortune 500 companies shell out
Millionsa month just to do co-reg ads and do not even want the leads from it.

It is all for exposure. So it is all relevant.

-Maker Money

williamgeorge

February 28, 2009 06:20 AM

Business plan mistakes are common with entrepreneurs starting their first companies. They don't think through the actual benefits of a business plan; instead, they simply write one because they know it is what they are supposed to do. Keep in mind that a business plan serves a valuable purpose.
=========
george
Home Based Business

Talha

March 30, 2009 09:23 AM

Hi,
I agree with Dan, website is good but they have to come up with something unique. Business plans are not only important just for the starting businesses, rather they are a good tool to assess company's performance over a period of time. It depends over the intention of entrepreneurs how they use it.
---------------
Talha
Business Plan Writers

S.S

July 13, 2009 04:40 AM

It's certainly a good idea to gather professional bloggers on one platform. This will lead to dissemination and refinement of knoweldge across the blogging community.

  • Business Plan Writers

    • Matthew Pearson

    July 15, 2009 09:51 PM


    I think this is great - Blogging and new media businesses have a really hard time monetizing their content, and I believe this to be due to a failure to plan and focus their efforts.

    RiotPlan

    Business Strategy Consultants

    August 26, 2009 09:35 AM

    Yes, effective planning requires boosting the profit rate of business. I found a company Consul2manage (http://www.consult2manage.com), choosing these companies would be an added advantage.

    Suzanne Muusers

    September 7, 2009 07:38 PM

    My experience is that very few business owners have any sort of business plan at all. And they don't want to write one either. That's why I think the mini type business plan is best for businesses that are not in start up mode. If it's a mini business plan, at least it will get written. This is a good resource that I created myself: http://www.twopageminibusinessplan.com
    Thank you, Suzanne

    Post a comment

     

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    In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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