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The Business of Podcasting

Posted by: Heather Green on November 30

After doing a story for the magazine on the search for podcasting business models, I thought it might be interesting to do a series of podcasts on the topic. To kick it off, I also wrote an online story about the rise of networks, focusing on PodShow, the startup founded by Adam Curry and Ron Bloom.

With the podcast series, I am talking to podcasters about the business of podcasting. It’s an interesting time to do this, because this is all just evolving right now. Here’s the first installment with Leo Laporte, one of the hosts of the This Week in Tech podcast.

We talked about how the podcast got started, why they went with the tip jar approach, and the network of spinoffs the folks at TWiT want to create using the $10,000 in monthly donations they are getting. Laporte has some interesting thoughts on following your passion, why a distinctive, intimate voices is even more important with podcasting than with blogging and why the two are actually very different animals.

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Reader Comments

ellison

November 30, 2005 08:30 PM

Hello heather

Solid podcast and very informative article.

By the way did you ever get a chance to hear www.gasradio.com . I was just wondering what you thought

ellison

November 30, 2005 11:53 PM

Hello heather

Solid podcast and very informative article.

By the way did you ever get a chance to hear www.gasradio.com . I was just wondering what you thought

ellison

December 1, 2005 01:47 AM

what is your email address so that i can contact you.

homespagoddess

December 1, 2005 01:50 AM

Hello,

I hope you plan to cover something other than the same nine podcasts that get mentioned in every article that talks about podcasting.

There are a lot of people who may have started podcasting after the first wave, but that doesn't mean that they aren't worth listening to.

I host a bath and beauty product review show. There isn't a "beauty" category on any of the podcast directories and iTunes has been rotating the same 9 shows on it's home page for the last 5 months.

I would love to be on your show to represent some of the podcasters that are:

1.Female and not part of a husband and wife team
2.Have a "rent paying job" besides podcasting

I hope you read your comments because I didn't see an email address for you.

Heather Green

December 1, 2005 02:00 AM

Hello Ellison,

Sorry, I meant to tell you that I had listened to it. I listened to the Boston and the NYC ones. They're packed with lots of information and it's interesting to hear about the different prices around the U.S.

Heather Green

December 1, 2005 02:01 AM

Hello, it's heather_green at businessweek dot com.

Heather Green

December 1, 2005 02:04 AM

Well Homepagesgoddess, thanks for your input.

With our audience, I will want to have a mix of some people further along with their business models along with newer podcasts.

ellison

December 1, 2005 04:22 PM

thanks for your time and I am glad it was very informative.

ellison

DL Byron

December 1, 2005 09:34 PM

And don't miss the Pugblog . . . we started it as a joke on podcasting (for pugs), but it's caught on!

http://pugblog.com/archives/pugcast/

Christopher Gee

December 2, 2005 05:15 PM

This is a great resource and I love the podcasts, Heather.

I started doing podcasts from my blog, The Prepared Mind, over the summer and we routinely deal with issues surrounding the Design field and the challenges it faces in the 21st century. We routinely draw on content from BusinessWeek as inspiration and food for thought.

Keep up the good work!

Chris Gee
http://www.thepreparedmind.com

Heather Green

December 4, 2005 12:27 AM

Thanks for the suggestions of podcasts to listen to. I will definitely check these out.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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