Now that TiVo moves to iPods, how to skip commercials?

Posted by: Stephen Baker on November 21

Two pieces of pod news this morning. TiVo moves to transfer TV shows to iPods and Sony game machines. And TV network officials look to break up the so-called “pods,” those three-to-four-minute clumps of commercials (that just taunt you to change the channel or clean out the cat box).

Now that TV is moving to handhelds, what happens to those pods of commercials? Are we condemned to watch them on the iPod, or to try to skate through them with the erratic fast-forward key? My guess: There will be a widely-blogged hack for TiVo’s new service that will permit users to jump ahead 30 seconds at a time, just like in the living room.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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