BusinessWeek Logo

Just a disease, and Steve Rubel is blogging about it

Posted by: Stephen Baker on November 01

Best wishes to Steve Rubel, who blogs that he has skin cancer (thankfully, a very treatable form). Steve has given us generous help and advice from day one. He’s a wonderful person, and he poses for a mean photo:
rubel2.jpg

At first I was a little taken about when I saw that the Google Adsense ads had picked the context of his post, and placed ads for skin cancer treatments on the page. It seemed… inappropriate. But that’s the old thinking about cancer, the hush that avoids mentioning the word. The new way to deal with cancer, as Steve shows, is to blog about it, tell people what precautions to take, and, increasingly, to beat it. And looking at it that way, there’s nothing wrong with selling ads about it. I hope it makes Steve a few extra bucks.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Richard McKinnon

November 15, 2005 10:36 PM

If you had skin cancer, finding ads for a treatment right beside a story about the very problem you have would be quite useful. Especially when confronting doctors who are often a little vague, conservative reticient or set in their ways about the latest drugs or treatment available. If nothing else, the ad might let you ask the right questions.

Aaron Amos

August 10, 2007 01:16 AM

Good luck with your treatment! I just had testicular cancer in 2006.It was'nt fun but now I'm blogging about my recovery.

Post a comment

 

About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

RSS Feed: Blogspotting

BW Mall - Sponsored Links

Business Tools

A-Z Index

List & Rankings

Blogs

More Blogs

Slideshow Gallery

More Slideshows

Magazine

Current Issue

BusinessWeek Cover