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Hunt Tivo for ads? They'd better be good.

Posted by: Stephen Baker on November 28

The Wall Street Journal writes that TiVo’s working with advertising agencies to create a service where users can search for relevant ads, or even subscribe to them. The thesis is that people will look for ads that are relevant to them.

Not many people these days look to TV ads for information. To succeed they must be entertaining. This service may work, but I’m betting it will be fed by people (like my kids) who will subscribe to funny beer commercials.

Speaking of ads, what’s your feeling about ads on blogs? Do you ever click on them? Are they relevant to you? Which ones? I have to say, if they work any magic on me, it’s at a subliminal level. I’m going to focus on it this week, and see if any of them reach me. I’ll report if they do.

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Reader Comments

Kevin Marks

December 2, 2005 02:41 AM

I predict a forking of ads into informative (think QVC) versus memetic (think Sony bouncy balls).
http://epeus.blogspot.com/2005_11_01_epeus_archive.html#113331469749679883

Chuck Nyren

December 9, 2005 07:22 PM

Few will be searching TiVo for 30-second brand-driven ads -- but infomercials (well-produced) for big ticket items? Cars and real estate? Medical related items? Sure. Especially Baby Boomers. They want to know everything about a service or product before buying.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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