Posted by: Stephen Baker on November 22
As General Motors sinks in crisis, it’s Fastlane blog makes for lively reading. Dave Taylor thinks GM is showing its defensiveness, but I don’t agree. I see a marketing exec making the best case possible for the company’s heavy discounting. “We have to move the metal…” Then I read terrific comments from very skeptical but engaged readers—many of whom care deeply about GM and its cars.
examples:
“We know the Employee Discount for Everyone program brought in lots of customers who otherwise might have waited.”Translation: “We cannibalized future sales to move iron.”
—-
I’ll go ahead and rain on everyone’s parade and predict that Solstice sales will tank after the first year, when buyers find out it has 1 Cubic Foot of cargo space with the top down. Toyota MR Spider, anyone?
—-
“Why did you buy that GM? You’ve been drooling over it?”
-ummm…no
“You will never have to worry about big repair bills or selling it down the road?”
-ummm…no
“Get a great deal?”
-Well….I thought so when I bought my 06’. But I saw yesterday that they are now even cheaper than when I bought mine for and it ain’t even 06 yet..
“So would you buy another or recommend one…?
-ummmmmmm……….
Naughty Dave... taking all the glory on this one! He and I have been involved in a back and forth volley about the direction of GM's Fastlane blog over on BusinessBlogConsulting.com.
I agree with you, Stephen. I don't think we can write off Fastlane just yet. Although I do wish the blog would be just a tiny bit less cheery, as GM enters what looks like a death spiral.
As I wrote in response to Dave's entry:
"Blogging is an imperfect, messy strategy. And it's going to be adapted and will evolve as more and more companies use it as a marketing strategy. It's premature to say that corporate blogging has to be done a certain way or else the blog is a failure."
So I'm taking a wait-and-see attitude to Fastlane. I think the folks writing and managing the blog need a bit more time to figure out how to handle the elephant in the room. Cuz it looks like this elephant isn't going away anytime soon.
GM is rising. Even in 2005 you should have seen the turn coming.
Do you even bother to study the terrific cars they are building?
In 2005 you should have been watching Saturn. GM will have more market share by 2015 than they do in 2007. Watch...
The next Republican President better have some good ideas because this is what is really hppening:
The American auto industry needs help.
In the U.S. interest rate are going lower, Gold is going higher, Oil is going higher, inflation is going higher, the dollar is going lower. What is wrong with this? Everything! At some point the FED is going to have to raise rates bigtime. We are in a very, very, precarious situation at the moment. I think Gold will tripple to over $2,000 an ounce when the market finally wakes up and sees the real inflation. Last I checked a lower dollar = higher import prices. There is no inflation deflator here. With commodities on fire you can forget about that. Bernanke should have never lowered rates last week. However, the Fed might be doing something that few have talked about. Maybe the Fed has abandoned the dollar to crush the trade deficit. Good luck, it will take 20 years to correct our 6% of GDP trade deficit and move it back to under 1% of GDP, unless you want to seriously disrupt the global economy. We are in for tough times people. Very tough! The FED will not be able to save housing with lower rates. We are in for a 10 year decline in home prices. It is called a cycle! Low home sales often equal low auto sales.
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.