BusinessWeek Logo

Budget's Viral Blog Campaign

Posted by: Heather Green on October 24

Adrants has the lowdown on a marketing campaign by Budget Car Rental that uses only blogs for advertising and promotion. This is the first time that Cendant, Budget’s owner, has tried out blogs.

The campaign is a treasure hunt, where Budget hides a $10,000 prize each week in four cities over four weeks, giving awat $160,000 total. Players search for clues on the Budget blog, which is being advertised by other blogs around the Web. As an added touch, it’s an all-cartoon viral ad campaign featuring the cartoons of Hugh MacLeod. This innovative approach was organized by B.L. Ochman.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Mack Collier

October 24, 2005 03:57 PM

Wonderful idea and this is going to be a litmus test for the viability of the blogging community and blogs themselves to support a blog-only campaign. A LOT of companies will be watching the results from this effort very closely. As I mentioned on our blog this morning, this is VERY exciting stuff!

B.L. Ochman

October 24, 2005 05:10 PM

Thank you for the kind words. I have the good fortune to have a great client who has paid me to execute an offbeat creative concept and let me bring in the best team in the world to make it happen.

The blog realm is moving forward quickly and I think our ability to make news through blogs alone is going to produce some interesting results.

Chris Calven

October 25, 2005 07:53 PM

Great idea for the techie and non-techie. It's new, it's fresh, it's different. This should attract a lot of attention from all sorts. Blogging is getting more attention than ever, so this will certainly get this program moving.

Don

April 13, 2006 11:49 PM

Blues Clues, The Amazing Race, It’s a Mad Mad Mad Mad World…. People love scavenger hunts and to use a blog to give the clues puts a current twist on an old game. Can’t wait to see what’s next.

Billy

June 28, 2007 10:03 AM

I love a good scavenger hunt. Is there an update on how much goodwill the viral blogging campaign has produced for Budget?

Post a comment

 

About

In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

RSS Feed: Blogspotting

BW Mall - Sponsored Links