Yahoo search focusing on life events

Posted by: Stephen Baker on September 30

Let’s say you’re getting married or having a baby. Is there a special service your search engine could provide? Yahoo thinks so. I just received an invitation to their event Oct. 11, when they’ll unveil their Marketing Life series. The pitch:

Did you know the average adult experiences 10 to 15 critical life events during their lifetime? Yahoo! Search Marketing Life Series is an ongoing research series that will explore the significance of search as people experience major life events. It will examine the short-term opportunities and long-term implications for marketers and advertisers, and offer a new way to think about search marketing. In the inaugural presentation…we will examine two of these events - Going to College and Having a Baby.

The guest speaker at this session will be the author Malcolm Gladwell. I’ll be interested to see whether Having a Baby is more relevant to his latest best-seller, Blink. Or is it The Tipping Point?

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