PR folks see blogs as powerful and dangerous

Posted by: Stephen Baker on September 27

The trouble with this this new survey of PR professionals on blogs: It doesn’t show the trends. Sure 42% of them pitch to bloggers, and nearly two-thirds understand that disgruntled bloggers can “ignite a full-blow crisis.” But what were those figures six months ago? More interesting for us, where will they be a year from now? Here’s betting that the percentage of those pitching to bloggers will double.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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