Juicy Fruit What?

What makes this a blog?

i love it. have we reached some tipping point where everyone needs a blog, but no one knows what to put in it. hey, just make stuff up! seems ripe for certain clothing (lifestyle) retailers known for putting out fake 'magazines' and such. are there other fake blogs out there?

Heather-

Maybe they are trying for advertisement. It seems cloying and precocious. Maybe this would work in a chat room visited most often by 12-year-olds. I sorta wonder "Do 12-year-olds seriously surf blogs?" Do you suppose this is yet-another-way to spam? it's a contrived blog that will find it's way onto blog tracking sites as something real. Complaining is futile, but those that track blogs will have to design to detect and reject this stuff.

Pete Z.

You got me Zoli, other than that they named it so.

This is the single worst thing I may have ever seen on the internet. Splogs give more back to society than this thing does. Thanks for pointing it out.

It won't work as spam because it's all Flash content -- nothing that can be crawled by search engines or blog tools. It's just marketing, probably targeted to teens. I'm sure their totally aware that it's not a real blog.

A flog, a fun/fictitious blog, could be a good moniker for it! Why can't kids leave "floggy" comments?

Link love is all about being exceptional, exceptionally or exceptionally bad, link based search engine algorithms can't tell the difference.

Totally agree. What's the purpose?

I thought that the 'blog' was actually too sterotyped to be considered a blog. From my point of view, it is almost parodic in its expression, and although clumsily performed (or maybe not...), Wrigleys attempt could be seen as a new cartoon format. The concept of fiction-diaries is not new (Adrian Mole, Bridget Jones) and maybe someday ficion blogging as a concept will be as widely reckognized as soap operas...

If the idea was to drive traffic and attention to the site, they sure succeeded.

It is really shocking to me that there is such an "outcry" over something that is so obviously fictional. Is there any reasonable, thinking human out there who can't see that this is just a funny story.

This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.

You guys are blogging about it as if it doesn't live up to your bloggers' "code of ethics." It is a story. it is absurd. It is entertainment.

Why is this difficult to understand?

we all understand that it's fake and entertainment. but i'm actually wishing my original comments were a little more outraged. not because there is some code of ethics regarding that "blog", but because it's stupid. and it treats 12-year-olds, or whoever's reading this stuff, as if they were stupid. all media tends to sink to the lowest common denominator. but in the mean time, there should be an outcry or at least a little resistance to the dumbness.

I agree with Roger's comment. It's hilarious to watch the "outrage" from bloggers when they see the term "blog" misused. It's obviously fictional. Juicy Fruit has not tried to create a real blog, it's advertising and it's working. There's nothing sacred about the word "blog" or blogging itself.

You have got to be kidding me. You call this be a "journalist"? This is obviously marketing and advertising. Two people won't let go of a pack of Juicy Fruit? You can't be serious in bashing this? Why would anyone get upset because of an advertising web site? It's the word "blog"? Business Week covers something like this? Slow news day.....

I don

you guys have no lives, suicide should probably be what ur most concerned about

what is this who are all these people