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Brainstorming from Foo Camp

Posted by: Heather Green on September 23

meme small.jpg

Tim O’Reilly pulled together this interesting map of a brainstorming session from Foo Camp. (Via Susan Mernit). It’s hard to read here, but when you click through, you’ll see some of the memes of Web 2.0: “Trust your users” or “Software that gets better the more people use it.”

And I was thinking about how natural this is for many people swimming in this soup of ideas, but how one notion in particular might help mainstream companies—the meme about “The perpetual beta.” We’re so used to not releasing a product, a service, an idea, until it’s fully baked. But with the Web 2.0, you have permission to play around with things, to work on them as people are watching, with the help of people.

Of course, I think that means that we the people have to cut mainstream companies some slack as well or else be willing, after a quick round of first hand criticisms to be willing to go back and reassess what these traditional companies are doing—whether it’s CBS and it’s Public Eye blog or CurrentTV.

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Reader Comments

Pete Zievers

September 23, 2005 02:59 PM

Hi Heather-

It's okay to release a product that invites people to turn it into something. I believe this is called "platform technology". I doubt that the typical consumer is about to cut anyone any slack, though. We spend money and we expect it to do what we bought it to do when we need for it to do that thing. And that's okay. It's up to designers to vet the stuff they build with, design responsibly, and represent their product transparently.

Pete Z.

Niti Bhan

September 23, 2005 04:07 PM

a.k.a the much misunderstood "design thinking" - let's get a working prototype (beta) out there for the users to tweak and play with, collaborating on the final design

Jane Harren

September 10, 2007 05:48 PM

The other day I stumbled accross a pretty neat brainstorming website and free I might add. It works settled on the mental object of uniting varied ideas of your idea into a list and then the program generates fresh combination lists settled on the list, that in turn surfaces aspects you would rarely think of. After locating it, I demand it a great deal, because it does work conceptually pretty well. Free Brainstorming Software

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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