Blog sells for $2,000

You think Steve can get $3k? ;)

Actually, $3,000 is probably about what Steve Rubel would get if he sold the blog without the author attached. With the author, the math would be dramatically different.

I'd have to agree with Steve B. on this. For the single-user blogs, you probably can't demand much for them other than some weak multiple of current revenue plus some $$ for the labor that went into the design for the site. Generally speaking, only the multi-author, group, and network blogs seem like they have a chance of sustaining higher market prices post an owner transition.

Thanks for the link Steve. WB's a bit unique in that it's really a "resource blog" (different from a "personality blog", like Micropersuasion).

I think Steve could get about 25-50K for his blog, plus 2500$/month if he decided to stay on writing it for a year. Over that year, the buyer would transition in new writers and all would be reasonably well. You'd lose some readers, but not all.

Ultimately, this comes down to "where is a blog's value", which is an interesting discussion all by itself :)

I can't see buying a blog for two or three grand. That is really amazing stuff. If companies start buying more blogs, there shouldn't be a problem on the supply side. Blogs aren't a dime a dozen, it appears. I just saw something disappear from the blogosphere. I'm not going to think about it very much. A thousand new things were just posted. I won't read them either. Maybe that's it. A new thing! Companies will pay people to read blogs all day. Professional blog readers wanted.

Jeremy's got a good point. More to it than single-user, multi-user, group, etc. aspects of blogs. Resource blog is a different frame of reference. Fell into that trap 'cause I have a vendor hat on from time-to-time and have to describe nuts and bolts.

Would be interesting to compare blog site transaction deals to like-kind website deals. I recall website deals that could get into somewhat higher ranges, but the value can be derived differently in some cases (e.g., e-commerce backbone).

Hoping lightning strikes twice is an interesting game.

I would be interested to know how they are going to split the money, if that's just for the URL, or does that include indentured servitude for a few months. Can a blog survive without its original voice, or are you just selling a URL that may or may not have long term value?

I wonder if this will be the start of people building blogs specifically to sell? Mmmm - I wonder if AOL would be interested in buying a Richer Brat blog. Better start writing.