Boeing Blog and Engaging Criticism

Ummm... is that *really* a photo or is it a synthetic graphic image? Boeing calls it asn "image", but they do the same with what are obviously real photos, so the labeling is not a true key to whether an image is "real" or a "rendering". Unfortunately, Boeing collects both photos and obvious non-photos in a "Photo Gallery". That's *not* a great way to try to build credibility.

Of course, in this day of scanning and digital images, the definition of the term "photo" itself is in need of tweaking.

I would think that mainstream media would have some standards for terminology with regards to "images".

Should Boeing indicate whether the true photos are in fact unretouched versus "enhanced"?

And finally, shouldn't there be an indication of photos in which we are seeing "real" equipment versus mock-ups?

The best way to build credibility is with solid facts.

-- Jack Krupansky

Jack,

An excellent point. Thanks. Will update with input!

I know large corporations are very reluctant to enable comments and trackbacks on their blogs, but it's still too bad that Boeing does the same thing.

Hi Richard, It's a good point and you're definitely right.

In most newspapers, if the image is a true photograph, the by line with read "Photo by ___." If the image has been digtally altered (past the point capable by dark room mesaures), the by line will read "Illustration by___."

Thanks for the post Heather. We'll be talking about Randy's Journal and Flight Test with Boeing's blog designer at the next Blog Business Summit.

Jack,

the images are captioned on Boeing's Blog.

Richard,

Boeing does accept moderated comments. Live commenting isn't going to happen. What Boeing does well on their blogs is do what's right for them.

Go to 7 'OOPS 7 site to vote.
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since there is always room for new technological discoveries everyday, i suggest that you always leave the door open for the possibility of innovation without minding from whom the technological ideas have come from with a mind set to renuminerate the source of the novel idea. rememember all technology is linked, so think of also one day merging your technology with the motor manufacturers to build "superior quality products" i dare call them. that should outclass any and all existing ones, thanks for reading this far.

I'm a bit surprised how much focus was placed on the image post in the above article, and on the notional concept of the 787 aircraft, when the subject seemed to be about the effective use of a blog as a corporate device. Was the intended topic "not got," or are people more interested in airplanes than the nature or use of blogs? Interesting post, more interesting reaction.

Hai that was not bad, but it will be convenient to readers, if the picture with description...

Maybe the Boeing employees disgruntled about the tanker loss should consider who they vote for in the next senatorial election. Murray and Cantwell have absolutely no pull with the military. How many or the "protesting" Boeing works drive foriegn cars?

FYI, we drive the same cars everybody else does and some even take the bus or ride their bikes. This travisty is going to cost alot of jobs and votes! I always thought the american government was looking out the people, I guess not.

Nice work Boeing execs!!!! Kill the stock so you don't have to come out and actually pay the Share Value Trust here in a couple of days!!! Very nicely done! Bravo! Great ETHICS...pathetic. Typical but Pathetic. Sell millions in planes, get contract after contract, power up the flag ship and lose over 5$ a share....love working for such an ethically driven company.

So typical, just keep on ripping us off.
I wish there something someone could do. I had someone advertise for them using our products. They are real gentleman were their suppliers.
http://www.portabledisplaysystems.com/